- U.S., U.K. ISPs Share BT Privacy Snafus
PolicyBlog, Wendy Davis - Wednesday, August 13, 2008
The Washington Post Co.'s Cable One might have been the first U. ...
- Cable One's Privacy Gaffe
PolicyBlog, Wendy Davis - Tuesday, August 12, 2008
When privacy advocates first said that ISPs might be violating federal wiret ...
- Profiling The Biggest Buy
Data and Targeting Insider, Steve Smith - Friday, August 8, 2008
If marketers know what a home is worth and whether owners pl ...
- Consumers Slam Brakes on Discretionary Spending
Research Brief, Jack Loechner - Sunday, August 3, 2008
Increasingly feeling the pain at the pump, more U.S. consumers are taki ...
- NebuAd Sheds Staff
Online Media Daily, - Thursday, August 7, 2008
Behavioral targeting company NebuAd has "made temporary adjustments" in staff, a spokeswom ...
- NebuAd Faces Economic Squeeze
PolicyBlog, Wendy Davis - Thursday, August 7, 2008
Even without enacting any new privacy laws, Congress has clearly put ...
- Targeting Click-To-Call
Data and Targeting Insider, Phil Leggiere - Wednesday, August 6, 2008
Click-to-call has long been touted for its promise of bringing together t ...
- ValueClick Sues Tacoda Over Behavioral Targeting Patents
Online Media Daily, Wendy Davis - Tuesday, August 5, 2008
Online ad network ValueClick has sued Time Warner's Tacoda for allegedly infringi ...
- Congress Continues To Probe Online Ad Targeting
Online Media Daily, Wendy Davis - Monday, August 4, 2008
Expanding their examination of online ad targeting and privacy, lawmakers Friday request ...
- Dialing Up Adaptable Content
Data and Targeting Insider, Steve Smith - Friday, August 1, 2008
Nowhere is the need greater for automated, behaviorally targeted content than t ...
- Former Clinton Admin. Exec. Represents Phorm On Hill
Online Media Daily, Wendy Davis - Friday, August 1, 2008
Faced with increasing Congressional pressure, behavioral targeting start-ups NebuAd and Phorm a ...
- Targeting Influentials
Data and Targeting Insider, Phil Leggiere - Wednesday, July 30, 2008
Forging a truly interactive dialog between marketers and consumers has been t ...
- Media X: Mad in the U.S.A.
MediaDailyNews, Jack Feuer - Wednesday, July 30, 2008
What do Millennials really think about marketing and politics and pop cultur ...
- NebuAd May Be Investigated North Of The Border
Online Media Daily, Wendy Davis - Wednesday, July 30, 2008
Already facing Congressional scrutiny in the U.S., behavioral targeting company NebuAd cou ...
- Fusing The Platforms
Data and Targeting Insider, Steve Smith - Friday, July 25, 2008
Nielsen's many panels, research and measurement products now span almost all consum ...
- Behavioral Targeting And Multivariate Testing
Data and Targeting Insider, Phil Leggiere - Wednesday, July 23, 2008
Internet marketers like to pride themselves on working on "Internet time," whe ...
- Embarq Didn't Notify Subscribers About Test
Online Media Daily, Wendy Davis - Wednesday, July 23, 2008
Responding to a Congressional inquiry, Internet service provider Embarq said it revis ...
- Teens Online Buy Stuff, Prefer Reality Over Virtual Sometimes, And Have Concerns
Research Brief, Jack Loechner - Wednesday, July 23, 2008
New research from OTX and The Intelligence Group studies teens' online behavio ...
- Mega-Growth Predicted For IPTV, Behavioral Marketing
MediaDailyNews, Erik Sass - Tuesday, July 22, 2008
SAN FRANCISCO -- Behavioral marketing could grow from around $700 million ...
- Mobile, ISP Not Ripe For Behavioral Marketing
Online Media Daily, Erik Sass - Tuesday, July 22, 2008
SAN FRANCISCO -- Behavioral marketing via mobile devices is still a coup ...
- AdBrite Jumps Into the Behavioral Targeting Fray
Online Media Daily, Tameka Kee - Tuesday, July 22, 2008
SAN FRANCISCO -- AdBrite now offers behavioral targeting across the more th ...
- eXelate Launches BT Lab With Goal Of Higher CPMs
Online Media Daily, Gavin O'Malley - Tuesday, July 22, 2008
Behavioral marketing data exchange eXelate today is expected to announce the laun ...
- Tacoda Founder Predicts Huge Growth For Behavioral
Online Media Daily, Erik Sass - Tuesday, July 22, 2008
SAN FRANCISCO -- Behavioral marketing could grow from around $700 million ...
- Behavioral: 'It's Only Going To Get Creepier'
Online Media Daily, Erik Sass - Tuesday, July 22, 2008
SAN FRANCISCO -- Today's behavioral marketing is just a taste of what ...
- ValueClick To Launch Predictive Behavioral Targeting
Online Media Daily, Tanya Gazdik - Monday, July 21, 2008
ValueClick Media, a division of ValueClick, Inc., is expected to announce t ...
- Behavioral Targeting's 'Creepy' Factor
PolicyBlog, Wendy Davis - Monday, July 21, 2008
A few years ago, when lawmakers were focused on crafting legislation ...
- What Are Your Segments Doing Online?
Data and Targeting Insider, Steve Smith - Friday, July 18, 2008
Cross-platform media planning has been a hot topic at recent advertising a ...
- Lawmakers Prefer 'Opt-In' Requirement For NebuAd
Online Media Daily, Wendy Davis - Friday, July 18, 2008
Several lawmakers said Thursday that NebuAd and other companies that want ...
- Congress, Privacy Advocates Remain Skeptical Of NebuAd
PolicyBlog, Wendy Davis - Thursday, July 17, 2008
At a Congressional hearing this morning led by Ed Markey of Massachusett ...
- Event-Based Targeting
Data and Targeting Insider, Phil Leggiere - Wednesday, July 16, 2008
In the digital media economy data is rightly viewed as a fo ...