- A Question Of Influence: BT And Accountability
Data and Targeting Insider, Phil Leggiere - Wednesday, September 24, 2008
As behavioral targeting has moved in the past few years from novel ...
- Yahoo Banks Big On BT
PolicyBlog, Wendy Davis - Wednesday, September 24, 2008
The FTC has been investigating behavioral targeting techniques for 20 months ...
- In U.K., ISP-Based BT Gets Thumbs-Up
PolicyBlog, Wendy Davis - Tuesday, September 23, 2008
In the U.S., behavioral targeting company NebuAd was forced to retreat fr ...
- BluKai Says Transparency for Everyone
Data and Targeting Insider, Steve Smith - Friday, September 19, 2008
The new data exchange BlueKai launched publicly this week with an unusu ...
- Eliminating Cross-Channel Noise
Data and Targeting Insider, Phil Leggiere - Wednesday, September 17, 2008
For digital age marketers, the more data the better, is a deep ...
- Sorry, NebuAd, Phorm Gets Pass In UK
Online Media Daily, Wendy Davis - Wednesday, September 17, 2008
In the U.S., online ad company NebuAd was forced to retreat fr ...
- Personifi Adds Semantic Layer To Ad Management Platform
Online Media Daily, - Wednesday, September 17, 2008
Personifi has launched the latest version of its ad management and audien ...
- Pontiflex Launches AdLeads Program
Online Media Daily, Gavin O'Malley - Tuesday, September 16, 2008
Lead-generation startup Pontiflex has launched a Web-based AdLeads program through which advertise ...
- BlueKai Focuses On Purchase-Driven Behaviors
Online Media Daily, Tanya Gazdik - Monday, September 15, 2008
BlueKai, a data exchange focused on intent data and consumer control, launch ...
- Affluent And Wired
Data and Targeting Insider, Steve Smith - Friday, September 12, 2008
The rich are different. Not only do they have more money, b ...
- The Room They're In Now
Data and Targeting Insider, Phil Leggiere - Wednesday, September 10, 2008
"The Japanese have a saying that a man is whatever room he ...
- Mendelsohn: Rich Are Different
MediaDailyNews, Karl Greenberg - Monday, September 8, 2008
If there's a leitmotif in the latest Mendelsohn Affluent Survey, it ...
- Q Interactive Debuts Lead Gen-Focused Ad Network
Online Media Daily, Tameka Kee - Monday, September 8, 2008
Q Interactive has launched a post-registration, lead generation-focused ad network. The networ ...
- If You Watched This Show, You May Also Like...
Data and Targeting Insider, Steve Smith - Friday, September 5, 2008
As we have been covering in this column over recent weeks, onli ...
- NebuAd Suspends Deployment Of Ad Technology
Around the Net In Online Marketing, Ross Fadner - Thursday, September 4, 2008
NebuAd, it seems, is going down. One day after the resignation ...
- NebuAd Loses CEO Dykes To Verifone
Online Media Daily, Wendy Davis - Thursday, September 4, 2008
In another blow for behavioral targeting firm NebuAd, Bob Dykes has stepp ...
- NebuAd Officially Shelves ISP-Based Platform
PolicyBlog, Wendy Davis - Thursday, September 4, 2008
NebuAd now says it's suspending use of its ISP-based behavioral targeting platfor ...
- Optimization Beyond The Landing Page
Data and Targeting Insider, Phil Leggiere - Wednesday, September 3, 2008
In the era of the long-tail marketers, content providers and, of cours ...
- Last Call For NebuAd?
PolicyBlog, Wendy Davis - Wednesday, September 3, 2008
ISPs abandoned the company. Lawmakers condemned its tactics. And now, Bob Dyke ...
- Aiming For The Living Room
Data and Targeting Insider, Steve Smith - Friday, August 29, 2008
As we discovered last week, addressable TV technologies already deliver targeted vid ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Targeting Social Networks: Community Rules
Data and Targeting Insider, Phil Leggiere - Wednesday, August 27, 2008
The prospect of tapping the rich psychographic and behavioral profiles being generat ...
- Microsoft's Privacy Features Can't Outwit ISP-Based Tracking
PolicyBlog, Wendy Davis - Wednesday, August 27, 2008
Privacy advocates and lawmakers have increasingly turned their attention to behavioral targeti ...
- The Next Target: Addressable TV
Data and Targeting Insider, Steve Smith - Friday, August 22, 2008
As cable, telco, and satellite providers all start migrating TV delivery ...
- I Want It My Way
Research Brief, Jack Loechner - Friday, August 22, 2008
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) sho ...
- The Ad Changes With the Shopper In Front of It
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 21, 2008
...
- Time To Expand The Behavioral Lexicon
Data and Targeting Insider, Phil Leggiere - Wednesday, August 20, 2008
The underlying premise -- as much philosophical as technological -- of behavioral ...
- Network Gut Check
Data and Targeting Insider, Steve Smith - Friday, August 15, 2008
Just when we thought (hoped) that the "pork bellies" controversy over commoditiz ...
- AT&T Vs. Google On BT Battleground
PolicyBlog, Wendy Davis - Thursday, August 14, 2008
AT&T and Google have been battling each for years on net neutrali ...
- BT: Addressing The Backlash
Data and Targeting Insider, Phil Leggiere - Wednesday, August 13, 2008
With growth typically comes growing pains -- of which behavioral targeting h ...