- FCC Won't Put Brakes On Broadband Privacy Proposal
Daily Online Examiner, Wendy Davis - Friday, April 29, 2016
The FCC has rejected the ad industry's request to extend the comme ...
- Tennessee Campaign Uses Data, Video Clips To Personalize Real-Time Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 26, 2016
The Tennessee Department of Tourist Development worked with global marketing agency V ...
- Ad Industry Asks For More Time To Consider FCC's Privacy Plan
Daily Online Examiner, Wendy Davis - Thursday, April 21, 2016
A broad array of industry organizations is asking the FCC for t ...
- Bain Study Emphasizes Dazzle -- And Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 20, 2016
Using data to inform marketing decision has become the lifeblood of mo ...
- Twitter Makes It Easier For Large Brands To Target Smaller Groups
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Adweek reports that Twitter is making it easier for larger brands ...
- Lost Keys Or Suitcase? IoT Peer Power Steps In
Connected Thinking, Chuck Martin - Sunday, April 17, 2016
Ask any gathering of businesspeople at an event how many have ev ...
- Google's Eddystone Beacons Up The Ante
Connected Thinking, Chuck Martin - Thursday, April 14, 2016
Beacons are growing up. After Apple pretty much owned the beacon marketplac ...
- Google Wants To Target Your Life
SearchBlog, Laurie Sullivan - Thursday, April 14, 2016
While calendars are intended to make the most of events, this o ...
- Machine Learning Finds Nuances In Social Text, Images To Finely Target Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 13, 2016
Engineers at the machine learning startup indico have been working to devel ...
- Targeted Ads Don't Just Make You More Likely to Buy, They Can Change How You Think About Yourself
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 6, 2016
Using online tracking technology, marketers no longer have to rely on assumptio ...
- Self-Perception May Be Stronger Than Relevance When Targeting Ads
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 6, 2016
Advertisements targeted based on an individual's online behavior are effective, but t ...