- Adweek, Tuesday, April 19, 2016 8:33 AM
Adweek reports that Twitter is making it easier for larger brands to target smaller groups. The company updated its ads editor to include an Ad Groups function that enables marketers reach
smaller segments within a larger group, with more detailed targeting criteria and target-specific creative. Prior to the change, Ad Groups was only available through Twitter's API. The new feature is
designed to offer more control for campaigns while measuring results based on audience and schedule.
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