- Muhtar Kent Reaffirms Coke's Strategy As He Becomes CEO
Around the Net In Brand Marketing, Thom Forbes - Monday, June 30, 2008
When Muhtar Kent -- the 55-year-old protégé of Coke chairman and C ...
- Newfangled Milk Jug Leaves Consumers Crying Over Spills
Around the Net In Brand Marketing, Thom Forbes - Monday, June 30, 2008
A new milk jug adopted by both Wal-Mart and Costco has ...
- Coca-Cola Launches Full Throttle Coffee
Marketing Daily, - Monday, June 30, 2008
The creamy coffee and energy blend is set to be unleashed ...
- Anheuser-Busch Looks To Slash Costs, But Not Marketing Spend
MediaDailyNews, David Goetzl - Monday, June 30, 2008
In the wake of its decision to reject a takeover bid la ...
- Why InBev Thinks It Can Make Budweiser A Global Success
Around the Net In Brand Marketing, Thom Forbes - Friday, June 27, 2008
InBev Thursday began a hostile bid for Anheuser-Busch, saying that it h ...
- Anheuser Agrees To Discontinue Tilt, Bud Extra
Marketing Daily, - Friday, June 27, 2008
Eleven state attorneys general announced an agreement with Anheuser-Busch Inc. that requir ...
- Anheuser Expected To Nix InBev, May Sell Theme Parks
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 26, 2008
In readying an argument that InBev's NV's unsolicited $46.35 billion offer ...
- Overexposed: Kids See Too Many Alcohol Ads On Cable
Marketing Daily, Wayne Friedman - Thursday, June 26, 2008
Alcohol TV commercials are on the rise -- and more young peop ...
- Jolt Renames Alaska Town For Summer Solstice
Marketing Daily, - Wednesday, June 25, 2008
Welcome to Jolt, Alaska. To celebrate the summer solstice earlier this wee ...
- Corona Expands Outreach To Full Latino Audience
Marketing Daily, Karlene Lukovitz - Wednesday, June 25, 2008
[Beverages] "With the total Hispanic population continuing to grow and diversify, a ...
- High Fructose Corn Syrup Trade Group Targets Moms
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
The Corn Refiners Association is trying to rehabilitate the reputation of high-fructo ...
- Coors Likely To Drop Miller Lite's Bud Bashing
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
Miller Lite likely will ditch its trademark tweaking of Anheuser-Busch after t ...
- Sharpton Probe: Added Complication For Pressured Anheuser
Marketing Daily, Karlene Lukovitz - Monday, June 23, 2008
[Beverages] Already feeling intense heat surrounding its much-awaited response to InBev's $ ...
- Caribou Coffee Marks Summer Start With Giveaway
Marketing Daily, - Friday, June 20, 2008
The company celebrates its fourth annual CoolFest by giving away Fruit &am ...
- Nestle Waters, Others Offer Midwest Disaster Relief
Marketing Daily, Karlene Lukovitz - Friday, June 20, 2008
[Beverages] The goodwill generated can't be expressed in dollars. "We can alwa ...
- Mighty Leaf Tea To Get Star Treatment
Marketing Daily, Karlene Lukovitz - Thursday, June 19, 2008
[Beverages] The plan is to use both traditional and non-traditional marketing strategi ...
- More Consumers Turn To Tap Water To Trim Costs
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 18, 2008
...
- Pepsi's Gatorade Hires CMO
Marketing Daily, - Tuesday, June 17, 2008
PepsiCo's Gatorade Company has hired Sarah Robb O'Hagan as CMO. O'Hagan joi ...
- Cott Plans To Refocus On Retailer-Branded Drinks
Around the Net In Brand Marketing, Thom Forbes - Monday, June 16, 2008
...
- Bud's Suitor Known To Skimp On Marketing
Around the Net In Brand Marketing, Thom Forbes - Friday, June 13, 2008
InBev, which is known for its cost-cutting culture, could make deep cu ...
- Politicians Bellying Up For A Fight Over Budweiser Bid
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 12, 2008
Politicians and activists are already lining up against Belgian brewer InBev's unsolicit ...
- Inbev To Anheuser-Busch: This Bid's For You!
Marketing Daily, - Thursday, June 12, 2008
Anheuser-Busch says it received an unsolicited proposal from InBev, Belgium's beer gian ...
- Starbucks, T-Mobile Reach Settlement
Marketing Daily, - Thursday, June 12, 2008
Starbucks said Wednesday it had resolved a dispute with T-Mobile stemming fr ...
- Pepsi Launches DEWmocracy Contest
Marketing Daily, - Tuesday, June 10, 2008
Three new flavors--Revolution, Voltage and Supernova--designed by consumers will be on sto ...
- Andy England To Be CMO Of MillerCoors
Marketing Daily, - Tuesday, June 10, 2008
Upon the closing of the transaction, which is expected to take pla ...
- A-B Brings Budweiser To Vietnam
Marketing Daily, - Tuesday, June 10, 2008
Through an import and distribution agreement with the GANNON Distribution Company, ...
- Recession, You Say? Pass Me The Beer And Pasta
Marketing Daily, Karlene Lukovitz - Monday, June 9, 2008
Food, Beverages During a poor economy, manufacturers and retailers can benefit ...
- Justice Department Approves MillerCoors Merger
Around the Net In Brand Marketing, Thom Forbes - Friday, June 6, 2008
...
- Coca-Cola Is Set to Merge Eurasia, Africa Groups
Around the Net In Brand Marketing, Thom Forbes - Friday, June 6, 2008
...
- Nielsen, Coke Ink International Deal
Marketing Daily, - Friday, June 6, 2008
The Nielsen Co. has signed a global agreement with The Coca-Cola Compan ...