- AirTran Offers Fuze Refresh Onboard
Marketing Daily, - Friday, October 31, 2008
It is the first airline to serve the non-carbonated flavored beverage produc ...
- Source: Soft Drink Maker Ideates 3D Ad
Marketing Daily, - Thursday, October 30, 2008
An undisclosed soft drink maker will begin shooting a commercial in ...
- HBO Sells "Sopranos" Wine
Around the Net In Media, Joan Voight - Wednesday, October 29, 2008
HBO's TV series "The Sopranos," has sparked an unusual spinoff - ...
- Calif. Milk Board Touts 'White Gold'
Marketing Daily, - Tuesday, October 28, 2008
The San Clemente, Calif.-based California Milk Processors Board is targeting teens wi ...
- True Cost Of New Pepsi Logo May Be In The Hundreds Of Millions
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 28, 2008
...
- McDonald's Coffee Strategy Is Tough Sell
Around the Net In Brand Marketing, Thom Forbes - Monday, October 27, 2008
The Journal is playing catch-up on this story, although it notes th ...
- And The Most Talked About Brand in America Is ...
Around the Net In Brand Marketing, Thom Forbes - Friday, October 24, 2008
If you talked to 25,142 consumers from January to August this yea ...
- Will The Hordes Claim A Free Dr Pepper?
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 23, 2008
Back in the day, Dr Pepper's positioning was that it was " ...
- MillerCoors Ends Production Of Zima
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 21, 2008
MillerCoors CMO Andy England cites weakness in the "malternative" segment. Retailers a ...
- Dunkin' Beats Starbucks House, Not Pike Place
Marketing Daily, - Monday, October 20, 2008
A new Dunkin' Donuts ad campaign, with creative and media buying fr ...
- Report: Arnell Leading Overhaul Of Pepsi Brands
Around the Net In Brand Marketing, Thom Forbes - Monday, October 20, 2008
Ad Age reports that Beverage Daily reports that the lead agency ...
- Who Says Coors Light Is Iconic?
Around the Net In Brand Marketing, Thom Forbes - Monday, October 20, 2008
This story, which is about the labels on Coors Light bottles changi ...
- Coke Keeps Its Pop
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 16, 2008
...
- MillerCoors Bows Hispanic Ad Campaign
Marketing Daily, - Tuesday, October 14, 2008
MillerCoors has unveiled its 2008 "Líderes" advertising campaign to recognize and hon ...
- PepsiCo To Ratchet Up Sales, Marketing Initiatives
Marketing Daily, David Goetzl - Wednesday, October 15, 2008
Media companies may find PepsiCo knocking on their doors a little loud ...
- Modern-Day Elsies Audition For Happy Cow Glory
Marketing Daily, - Monday, October 13, 2008
On Monday, four national 30-second TV commercials kicked off a year-long campaig ...
- Nurturing A Brand That Has Thrived For Six Centuries
Around the Net In Brand Marketing, Thom Forbes - Monday, October 13, 2008
The Yuengling family has been producing beer in Pennsylvania since 1829, a ...
- Red Wine Linked To Lower Risk Of Lung Cancer Amongst Men
Around the Net In Brand Marketing, Thom Forbes - Friday, October 10, 2008
As we head into the weekend, I want to give you ...
- Pillsbury On The Upswing, Chef Boyardee Not So Hot
Marketing Daily, Karlene Lukovitz - Wednesday, October 8, 2008
Particularly in the current economy, something like a noticeable price increase c ...
- Beer Faces Faster-Growing Spirits, Wine Sales
Marketing Daily, Karl Greenberg - Tuesday, October 7, 2008
Beverage Information Group says that, in spite of industry consolidation and high ...
- Sara Lee's Senseo, Godiva Pair Up
Marketing Daily, - Tuesday, October 7, 2008
The companies are launching a line of gourmet flavored coffees to ...
- Coke Will Distribute Monster's Line Of Energy Drinks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 7, 2008
...
- A-B Pitches Bud Light As Beer With 'Drinkability'
Around the Net In Brand Marketing, Thom Forbes - Friday, October 3, 2008
...
- Neighbors Sour On Proliferation Of Winery Tasting Rooms
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 2, 2008
...
- Teach the World to Ping
Media Magazine, Steve Smith - Thursday, October 2, 2008
This summer's Olympics served as a test bed for emerging media ...