- Gatorade Sports A New Uniform; Extensions Renamed
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 30, 2008
Flagship brand Gatorade Thirst Quencher now sports a large letter G ...
- Ocean Spray Intros Sugar-Free Mixes
Marketing Daily, - Monday, December 29, 2008
The drink mixes contain five calories per serving and comes in s ...
- Coke To Bow New Ad In Times Square
Marketing Daily, - Monday, December 29, 2008
The newest ad on the company's billboard, "Refresh. Recycle. Repeat," touting i ...
- Happy, Happy, Joy, Joy: Pepsi Relaunching In Times Square
Around the Net In Brand Marketing, Thom Forbes - Monday, December 29, 2008
Targeting millennials (b. 1980-1990) specifically, Pepsi will roll out its first campai ...
- FDA: Diet Coke Plus Violates Nutrient Claims
MediaDailyNews, - Monday, December 29, 2008
The Food and Drug Administration isn't happy with Diet Coke Plus. T ...
- Dr Pepper Assigns Brands To Agencies
Marketing Daily, - Friday, December 26, 2008
Deutsch L.A., which won creative duties earlier this year for regular ...
- CMO Paul Coletta Leaves Jamba
Marketing Daily, - Friday, December 26, 2008
The company, which franchises Jamba Juice stores, has announced the departure ...
- Coke Gets FDA Warning Letter On Diet Coke Plus Claims
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 24, 2008
The Food and Drug Administration has warned Coca-Cola that it is wrong ...
- The Wall Street Journal Gives Us A Jolt
Around the Net In Brand Marketing, Thom Forbes - Friday, December 19, 2008
A headline tells us "MillerCoors Will Revamp Jolt." Take a hit ...
- MillerCoors Backs Down On Sparks
Marketing Daily, - Thursday, December 18, 2008
The company has agreed to remove the caffeine and other ingredients fr ...
- Red Bull Plans Manhattan Snowboard Competition
Marketing Daily, Karl Greenberg - Thursday, December 18, 2008
Sixteen pro board riders, including Olympic Gold Medalist Shaun White and freestyli ...
- PepsiCo Hands China Digital Account To Tribal DDB
Marketing Daily, Mark Walsh - Friday, December 19, 2008
PepsiCo announced in November that it plans to invest $1 billion ...
- AriZona Using PET Bottles For RTD Bevs
Marketing Daily, - Wednesday, December 17, 2008
AriZona Beverage Company has recently introduced a range of its ready-to-drink beverag ...
- Clydesdales Marks 75 Years As A-B Symbol
Marketing Daily, - Wednesday, December 17, 2008
The Budweiser Clydesdales, a Tournament of Roses Parade tradition for 56 year ...
- Coke, Duane Reade, 'Chicago' In Unique N.Y. Promo
Marketing Daily, Nina Lentini - Wednesday, December 17, 2008
A Coke spokesperson says Duane Reade was chosen because it is "quintessenti ...
- Why The Stock Pros Pick PepsiCo: It's a Food Company
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 17, 2008
PepsiCo should be regarded by investors as a "food [snacks] company wi ...
- Beverage Group Calls N.Y. 'Obesity Tax' Proposal A 'Money Grab'
Around the Net In Media, Thom Forbes - Tuesday, December 16, 2008
...
- Stevia Sweetener Wars Commence
Marketing Daily, Karlene Lukovitz - Monday, December 15, 2008
Both Cargill and Coca-Cola have plans to market products using stevia, ...
- Coke Will Launch Stevia-Sweetened Juice This Week
Around the Net In Brand Marketing, Thom Forbes - Monday, December 15, 2008
Coca-Cola will roll out three flavors of a juice drink in i ...
- Starbucks Won't Slug It Out In Ad Wars
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
McDonald's has erected a billboard in sight of Starbucks headquarters declaring, "fo ...
- Beck's Hires Comedian To Generate Chatter In The Blogosphere
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 11, 2008
...
- Wal-Mart And Coke Dance To The Music
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 10, 2008
Allison Linn's "Ads of the Weird" column this week features a joi ...
- Trouble On Tap For Brewers Over Santa Claus Marketing Ploy
Marketing Daily, Wendy Davis - Wednesday, December 10, 2008
Images of Santa Claus have long been used in campaigns by organizatio ...
- Anheuser-Busch InBev Cuts 1,400 U.S. Jobs
Marketing Daily, - Monday, December 8, 2008
Confirming weeks of rumors, management of the newly formed Anheuser-Busch InBev, t ...
- Pepsi Completes Lane Affiliated Acquisition
Marketing Daily, - Monday, December 8, 2008
The Pepsi Bottling Group has completed its acquisition of Lane Affiliated Companie ...
- Smucker Cuts Folgers, Dunkin' Coffee Prices
Marketing Daily, Karlene Lukovitz - Monday, December 8, 2008
What's good news for consumers is not such good news for t ...
- Pepsi Apologizes To Blogger For Its Suicide Ads
Around the Net In Brand Marketing, Thom Forbes - Friday, December 5, 2008
Blogger Chris Abraham writes about a personal apology emailed to him ...
- PepsiCo Taps Jill Beraud For Top Marketing Spot
Marketing Daily, - Wednesday, December 3, 2008
PepsiCo has hired Jill Beraud to be the Purchase, N.Y.-based company's CM ...
- Campbell Puts V8 In Vending Machines
Marketing Daily, - Wednesday, December 3, 2008
Campbell Soup has created a new 12-ounce bottle that will fit ...
- MillerCoors Expands Hispanic Market Efforts
Marketing Daily, Karl Greenberg - Wednesday, December 3, 2008
Benjamin Steinman, editor of Beer Marketers Insights, says the Hispanic market ...