News Brief

Dr Pepper Assigns Brands To Agencies

Deutsch L.A., which won creative duties earlier this year for regular Dr Pepper and Snapple, will begin work on Diet Dr Pepper line in the new year.

Y&R/San Francisco will be responsible for "Core Four" business with a focus on the 7Up, Sunkist Soda and A&W brands in 2009.

Laird & Partners will continue on the Mott's trademark brands.--Nina Lentini

Tags: beverages
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