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Dr Pepper Assigns Brands To Agencies

Dec 26, 2008, 5:00 AM
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Deutsch L.A., which won creative duties earlier this year for regular Dr Pepper and Snapple, will begin work on Diet Dr Pepper line in the new year.

Y&R/San Francisco will be responsible for "Core Four" business with a focus on the 7Up, Sunkist Soda and A&W brands in 2009.

Laird & Partners will continue on the Mott's trademark brands.--Nina Lentini

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