- AriZona Iced Tea Catches Misguided Political Fire
Marketing Daily, Karlene Lukovitz - Friday, April 30, 2010
Talk about tempests in teapots...An offhanded political joke on Twitter this we ...
- PepsiCo Veteran Dave Burwick Will Lead Weight Watchers Unit
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
Dave Burwick, who rose through the marketing ranks at PepsiCo and le ...
- Lipton Yellow Label Intros 'Inspiration' Theme
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The launch television spot features Lalo Schifrin, a composer, conductor and piani ...
- Captain Morgan Lime Bite Hits TV
MediaDailyNews, - Thursday, April 29, 2010
Diageo's Captain Morgan brand has launched a television and digital campaign f ...
- Atari Partners To Promo 'Backyard Sports' Game
Marketing Daily, - Wednesday, April 28, 2010
Among the partners: Franklin Sports, whose products and logo will appear with ...
- 16 Sign On To N.Y.'s Salt Reduction Initiative
Marketing Daily, Karlene Lukovitz - Tuesday, April 27, 2010
Last week's release of an Institute of Medicine report supporting creation ...
- Starbucks Brews Up Extensions And Expansions For Frappuccino
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
Hoping to reverse an unspecified slide in sales of its 15-year-old Frappucci ...
- Coke Targets Mainstream Consumers With World Cup Sponsorship
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
Coca-Cola intends to use the World Cup to target mainstream American consumer ...
- Survey: Organic Food, Beverages Up 5% in '09
Marketing Daily, Karlene Lukovitz - Monday, April 26, 2010
Organic produce not only represents 38% of all organic food sales, b ...
- Remember Where You Were The Day New Coke Rolled Out?
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Today is the 25th anniversary of the introduction of New Coke, K ...
- Gatorade's Game-Changing G-Series Campaign Breaks Tonight
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Gatorade's new strategy to promote a "before, during and after" approach ...
- PepsiCo Shows Q1 Momentum
Marketing Daily, - Friday, April 23, 2010
PepsiCo's earnings rose 26% in the first quarter, exceeding analysts' expectations. T ...
- Starbucks Posts Strong Sales, Traffic Grains
Marketing Daily, - Wednesday, April 21, 2010
America is loving its coffee again: Starbucks says its second-quarter sales jump ...
- PepsiCo, Microsoft Team For Soccer Advergame
Marketing Daily, Aaron Baar - Friday, April 16, 2010
The companies will promote the game through the Windows properties, as we ...
- Web Video Provider DBG Touts New Lineup
Online Media Daily, Mark Walsh - Monday, April 19, 2010
Digital Broadcasting Group made a splash two years ago with its "Sty ...
- Monster Energy Partners With Gibson
Marketing Daily, Tanya Gazdik - Thursday, April 15, 2010
The Los Angeles-based drink company is presenting "the ultimate Slash experience" ...
- SoBe Using Collaborative 'Workshop' Approach To Marketing
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 15, 2010
PepsiCo's SoBe brand team, looking to attract 18- to 29-year-old consumers wi ...
- Coca-Cola Names Beatriz Perez CMO For NA; Katie Bayne Prexy
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 15, 2010
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- Puma Launches Eco-Friendly Packaging
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
...
- Gatorade's Target Broadening As New Products Roll Out
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
Gatorade is hoping to reverse its precipitous 15.5% volume decline last ye ...
- Want To See Clydesdales In Your Parade? A-B Charging $2,000
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
Anheuser-Busch says this it's about off-setting some of the $8,000-per-day cost ...
- Analysis Shows Impact Of Hispanic Growth
Marketing Daily, Karlene Lukovitz - Friday, April 9, 2010
The contrast in spending trends between Hispanic and non-Hispanic markets is al ...
- 7-Eleven Takes Big Gulp For 'Iron Man' Promo
Marketing Daily, Karl Greenberg - Friday, April 9, 2010
The company is also trying to reach Millennials with promos around celebrity-design ...
- NBA, Bacardi Toast To New Deal
MediaDailyNews, David Goetzl - Friday, April 9, 2010
With ESPN airing a run of prime-time commercials for spirits and havi ...
- Coke's Dasani Promoting New 'Green' Bottle
Marketing Daily, Karlene Lukovitz - Thursday, April 8, 2010
A limited-edition line of hats was designed by Erica Domesek, founder ...
- Keystone Light Smoothes Out Its Message
Marketing Daily, Aaron Baar - Wednesday, April 7, 2010
In addition to the television commercials, which will run on male-oriented programmi ...
- Health Official Willing To Go To The Mat Over Sugared Sodas
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
...
- Vitaminwater Plays Off Popular Wisdom That It Aids Hangovers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 5, 2010
Without actually saying that they'll cure a hangover, two new spots sugge ...
- Coke's Powerade Backs FIFA Championships
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
The integrated global campaign includes interactive videos where consumers get to sha ...
- Coca-Cola Bottler Helps Clean Up Calif. Coast
Marketing Daily, Karlene Lukovitz - Friday, April 2, 2010
In component of the campaign, which will benefit Los Angeles, San Die ...