News Brief
Captain Morgan Lime Bite Hits TV
Apr 29, 2010, 5:25 PM
Diageo's Captain Morgan brand has launched a television and digital campaign for its new Lime Bite variety, which was introduced in December. All three, 15-second TV spots, from Grey New York, fall under the "Delicious Pours" theme and will air in "heavy rotation" during sports programming on ESPN, TBS and TNT, according to Diageo. Lime Bite, a spiced lime-flavored rum, will also have a digital presence on Yahoo Sports as a sponsor of its NBA playoffs programming. --Karlene Lukovitz
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