- Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
Marketing Daily, Karlene Lukovitz - Thursday, March 31, 2011
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, b ...
- Coke Promo: Help Write Song for 'Idol'
Marketing Daily, - Thursday, March 31, 2011
Coca-Cola today has launched a contest in which fans can submit lyri ...
- Fanta Unveils Global 'Less Serious' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 30, 2011
The strategic unification is a necessary next step for the brand, giv ...
- Non-Burger Chains Up In EquiTrend Score
Marketing Daily, Karl Greenberg - Tuesday, March 29, 2011
The study gives Subway the nod as "Quick Serve Restaurant Brand ...
- Silk Campaign Urges Switch From Dairy To Soymilk
Marketing Daily, Aaron Baar - Monday, March 28, 2011
Soymilk maker Silk has launched the "Silk for Milk 10 Challenge," whi ...
- New Snapple Tea Bears TV Show's Name
Marketing Daily, Karlene Lukovitz - Monday, March 28, 2011
A new, limited-edition flavor of Snapple is carrying the name of ...
- Nestle Waters Touts Progress In Sustainability
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 25, 2011
Nestle Waters North America says it is making progress on environmental goal ...
- Extreme Flavors Getting More Extreme
Marketing Daily, Karlene Lukovitz - Thursday, March 24, 2011
Like a sprig of Douglas fir in that martini? Adventurous chefs a ...
- Eight O'Clock Does 'Snag A Bag' Facebook Promo
Marketing Daily, - Thursday, March 24, 2011
Eight O'Clock coffee has launched a "Snag a Bag" promotion offering i ...
- Maxwell House Updates Passover Haggadah
Marketing Daily, - Tuesday, March 22, 2011
Maxwell House has updated the Seder Haggadah that it has offered ...
- Dr Pepper Drinks Expanded In Popeyes
Marketing Daily, - Tuesday, March 22, 2011
Dr Pepper Snapple Group has signed a multi-year agreement with Popeyes th ...
- Kraft MiO Ads Tap Second City
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 22, 2011
Kraft is getting risqué with a hilarious spoof on Macbeth featuring Seco ...
- More Retro Action: Heinz, Hostess Follow Pepsi
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
One week after PepsiCo made retro versions of Pepsi, Mountain Dew a ...
- Tecate Expands Marketing To All Hispanic Males
Marketing Daily, Karlene Lukovitz - Friday, March 18, 2011
Heineken USA's Tecate beer brand, which up to now has focused i ...
- With Share Down, PepsiCo Will Pump Dollars Into Pepsi Marketing This Year
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
PepsiCo Inc. plans to spend 30% more to advertise beverages on ...
- Starbucks Reportedly Exploring Buying Peet's
Marketing Daily, - Thursday, March 17, 2011
Starbucks has recently been in talks with Peet's Coffee & Tea ...
- Energy Drink Sales Booming Along With Health Concerns
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 17, 2011
Energy drinks like Red Bull saw a 13.3% increase in sales la ...
- Coors Light Taps Pedro Martinez
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
Coors Light is changing its "Coaches" marketing program from former NFL coach ...
- U.S. Now Biggest Wine-Drinking Country
Marketing Daily, - Tuesday, March 15, 2011
As of 2010, the U.S. surpassed France as the world's largest wine-consumi ...
- PepsiCo Pulls Out All The Stops at SXSW
Marketing Daily, Karlene Lukovitz - Monday, March 14, 2011
A big first is enabling non-attendees to view the events for t ...
- Japanese Output Down; Can The Country Recover?
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 14, 2011
Besides automakers, Sony has shuttered six production facilities even though only o ...
- Starbucks, Green Mountain In Single-Serve Deal
Marketing Daily, Karlene Lukovitz - Thursday, March 10, 2011
So much for the speculation as to whether Starbucks was cooking ...
- Tea Brands Align With Fair Trade, Rainforest Alliance, Non-GMO And Others
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 7, 2011
Retail tea sales grew 2% last year, according to the Tea Associatio ...
- Report: Gluten-Free Momentum Accelerating
Marketing Daily, Karlene Lukovitz - Friday, March 4, 2011
Sales of gluten-free foods and beverages, once considered specialty items, had ...
- Jamba Juice Launches 'Ambassadors Of Wow' Effort
Marketing Daily, - Thursday, March 3, 2011
Jamba Juice Company, an active lifestyle brand, announced the launch of t ...
- Honest Tea Plans To Continue 'Guerilla' Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, March 2, 2011
Coca-Cola's decision to full-out acquire Honest Tea (it acquired 40% in Februa ...
- Coca-Cola Spilled For Ads Last Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 1, 2011
The beverage giant spent over $2.9 billion last year in advertising, ...