- Sweet'N Low Launches Animated TV Spots
Marketing Daily, Karlene Lukovitz - Thursday, November 10, 2011
Family-owned Cumberland Packing reportedly spent up to $12 million in 2010 ...
- Bud Light To Launch Upscale 'Platinum' In 2012
Marketing Daily, Tanya Gazdik - Thursday, November 10, 2011
Bud Light will add to its portfolio when the brand debuts B ...
- Schultz Juiced Over $30MM Evolution Fresh Acquisition
Marketing Daily - Top of the News, Thom Forbes - Friday, November 11, 2011
In announcing the $30-million cash acquisition of San Bernardino, Calif.-based Evolution Fre ...
- A-B InBev Sets Date For Bud Light Platinum
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 10, 2011
Bud Light Platinum from the beer labs of Anheuser-Busch InBev is ...
- Mountain Dew Facebook Sweepstakes Geared to Gamers
Marketing Daily, Karlene Lukovitz - Wednesday, November 9, 2011
A new Facebook-based sweepstakes from Mountain Dew is offering gamers a gra ...
- Nestle Updates Boost With Easy-Open Bottle
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 9, 2011
Nestl Healthcare Nutrition on Tuesday launched an enhanced bottle design across i ...
- Coca-Cola, 7-Eleven Launch 'Snowball Effect' App
Marketing Daily, Karlene Lukovitz - Tuesday, November 8, 2011
In the latest extension of The Coca-Cola Company 's "Arctic Home" campai ...
- Kraft Reportedly Entering the Energy Drinks Market
Marketing Daily, Karlene Lukovitz - Tuesday, November 8, 2011
Gearing up for a roll-out of a caffeinated version of its water-enhanceme ...
- A-B Asks Starcom To Be Its Planning Bud
MediaDailyNews, Steve McClellan - Friday, November 4, 2011
Big brewer Anheuser-Busch, the St. Louis-based subsidiary of A-B InBev, has select ...
- Flipflop Wines Uncorks Sweeps With Charity Twist
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2011
The promotion, "Flipflop Wines Give the Gift of Giving," will send t ...
- Pepsi Launches Fully Digital, Loyalty-tied, Cash-back Promo
Marketing Daily, Karlene Lukovitz - Tuesday, November 1, 2011
Pepsi is using national paperless grocery savings service SavingStar to give shoppe ...
- Marketing Of Sugary Drinks To Kids, Teens Still Going Strong
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 1, 2011
The Rudd Center for Food Policy and Obesity at Yale University h ...
- Dos Equis Updates Packaging
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Mexican beer brand Dos Equis is sprucing up the look of i ...
- Beverage Sales Droop As Diners Opt For Tap Water
Marketing Daily, Karlene Lukovitz - Friday, October 28, 2011
Since 2006, restaurant traffic has declined by 1%, but total beverage servin ...
- Coffee Wars Reheat
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 28, 2011
Patrick Hanlon, CEO of consultancy ThinkTopia, writes that new ventures are challengi ...
- Red Goes White, But What About Green?
Marketing Daily, Alison DaSilva - Friday, October 28, 2011
It may still be October, but one brand is already dreaming ...
- ZenithOptimedia Creates Web Series To Promote Nestle's Life
MediaDailyNews, Steve McClellan - Thursday, October 27, 2011
Publicis Groupe's ZenithOptimedia has co-created a new online series to publicize clie ...
- Starbucks Taps Scanbuy for QR Codes
Online Media Daily, Mark Walsh - Thursday, October 27, 2011
Starbucks has teamed with barcode technology provider Scanbuy for a promotional campai ...
- Group Wants George Clooney To Talk With Nestle About Fair Trade Coffee
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 26, 2011
A Swiss fair trade organization is asking people to write to Geor ...
- Sara Lee Sells Coffee Biz
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 25, 2011
Sara Lee Corp. plans to sell the majority of its North Americ ...
- Smucker Buys Sara Lee Foodservice
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
Sara Lee Corp. has sold the majority of its North American foodservi ...
- After All These Years, Coke Is Still It
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 25, 2011
One of the great things about a brand like Coke is th ...
- Heineken Continues Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Heineken has extended its contract as worldwide partner and official beer suppli ...
- Dr Pepper 'Men Only' Ads Lowering Buzz Scores
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2011
Dr Pepper's "Not for Women" ad campaign for its new Dr Pepp ...
- 5-Hour Energy Goes To College With ESPN Hoops Sponsorship
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 21, 2011
In an effort to reach college-age consumers, 5-hour Energy, which has topp ...
- IOM: Food Needs New, Federal FOP Labeling System
Marketing Daily, Karlene Lukovitz - Thursday, October 20, 2011
The Institute of Medicine is recommending that the Food and Drug Administrati ...
- Cinnabon Makes TV Debut In International Delight Spot
Marketing Daily, Karlene Lukovitz - Thursday, October 20, 2011
The Cinnabon bakery chain is getting its first television exposure through ...
- Consumer Groups Want FTC Probe Of Fritos' Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, October 19, 2011
The Center for Digital Democracy, Consumer Action, Consumer Watchdog and the Prax ...
- Soft Drinks, Beer Get High Satisfaction Scores
Marketing Daily, Karlene Lukovitz - Wednesday, October 19, 2011
Sales may be declining, but consumers still appreciate soft drinks and b ...
- Heineken Taps Osminkina To Lead Lager Brand
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 19, 2011
Heineken USA has appointed Olga Osminkina to the position of senior bra ...