• November 10, 2011

Bud Light will add to its portfolio when the brand debuts Bud Light Platinum in early 2012.  

With a slightly sweeter taste, higher alcohol by volume (6%) and signature cobalt blue glass bottle, Bud Light Platinum will be positioned as an upscale light beer option.

"There are opportunities for light beer to expand into new occasions, and we think Bud Light Platinum is the beer to take us there," said Mike Sundet, senior director, Bud Light, in a release. "Bud Light's ability to innovate and its social personality makes it the ideal brand to introduce Bud Light Platinum to a growing number of image-conscious beer drinkers."

Bud Light Platinum will hit store shelves nationwide Jan. 30. Details on the marketing campaign to support Bud Light Platinum's national rollout will be provided at a later date, according to the St. Louis-based company.--Tanya Irwin