- Hispanics Top Coffee Consumption
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 29, 2013
Coffee is most popular among Hispanic consumers. According to the newly releas ...
- Miller High Life Redeems Bowling Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, March 28, 2013
The multi-tiered sponsorship contract includes specialized POS merchandise, prominent brand exposure ...
- Brands Turn Red For Marriage Equality
Marketing Daily, Tanya Gazdik - Wednesday, March 27, 2013
Some big brands, including Bud Light and Kimpton Hotels, are joining ...
- Caribou, Project 7 In 'Earth Month' Social Effort
Marketing Daily, Karlene Lukovitz - Thursday, March 28, 2013
During the month of April, for every new "like" on Caribou's Facebo ...
- Gevalia Takes On Starbucks In National Taste Test
Marketing Daily, Karlene Lukovitz - Wednesday, March 27, 2013
In the latest push in its aggressive marketing campaign, Kraft Foods Group ...
- Pepsi Redesigns Bottle For First Time Since 1997
Marketing Daily, Karlene Lukovitz - Friday, March 22, 2013
Redesigned 20-ounce and (less widely distributed) 16-ounce plastic bottles of Pepsi, Di ...
- Coke Crowdsources Jepsen Pop Song
Marketing Daily, Karlene Lukovitz - Thursday, March 21, 2013
As part of its "Perfect Harmony" platform, Coke is partnering with "Americ ...
- From Coke Zero To Final Four Marketing Madness
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 21, 2013
Coca-Cola is ready for the Big Dance, even if your brackets fa ...
- El Jimador Tequila Makes MLS -Themed Bottles
Marketing Daily, Karl Greenberg - Wednesday, March 20, 2013
For the second consecutive year, el Jimador blue agave tequila, has releas ...
- Monster Energy Switches From Supplement To Beverage
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 20, 2013
Fans of Monster Energy, the popular high-caffeine energy drink, may not noti ...
- Coca-Cola: No Short-Term Sales Boost From Online Chatter
Marketing Daily, Karlene Lukovitz - Tuesday, March 19, 2013
A Coca-Cola study has found that online buzz or chatter yields ...
- As Obesity Booms, So Does Weight Loss Business
Marketing Daily, Karl Greenberg - Monday, March 18, 2013
The firm cites Simmons panel data from Experian Marketing Services: almost 3 ...
- Subway, Google Top 'Social Currency' Ranking
Marketing Daily, Karlene Lukovitz - Friday, March 15, 2013
"If there is a universal success factor, it is the degree ...
- Coke Zero, Conan Partner To Promote NCAA
MediaDailyNews, David Goetzl - Sunday, March 17, 2013
Coke Zero is turning to Conan O'Brien to add some pop ...
- Dos Equis Brand Perception On The Rise
Marketing Daily, Tanya Gazdik - Friday, March 15, 2013
Despite the annual preoccupation with all things Irish in honor of S ...
- Survey Highlights Hispanic Cooking, Shopping Trends
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2013
Latinas confirmed that they are not only shopping the Hispanic aisle ...
- Minority Groups, Bottlers Team To Fight Soda Battles
Marketing Daily, Karlene Lukovitz - Wednesday, March 13, 2013
Dozens of Hispanic and African-American civil rights groups, health advocacy organizations a ...
- Big Soda Yawns At Big Ban
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 13, 2013
Well, it didn't, but still Pepsi, Coca-Cola and the like weren't exact ...
- Pepsi Max, Jeff Gordon Video Goes Viral
Marketing Daily, Tanya Gazdik - Tuesday, March 12, 2013
A Pepsi video featuring NASCAR racer Jeff Gordon in disguise taking o ...
- Wineries Woo Millennials
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 12, 2013
Wineries are getting creative with the names of their products. You've probab ...
- WAT-AAH! Partners With OMG Girlz
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2013
WAT-AAH!, a functional water brand for kids created by a New Yo ...
- Tecate Goes Younger, Bicultural For U.S.
Marketing Daily, Karl Greenberg - Monday, March 11, 2013
Tecate will sponsor performances by Latin techno-pop group Moenia, Mexican metal ro ...
- Judge Bans Bloomberg's Ban On Large Sodas
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 12, 2013
In what the New York Times characterizes as "an unusually critical opinio ...
- PepsiCo Loses CMO To S.C. Johnson
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
PepsiCo's CMO, Salman Amin, is leaving the company for S.C. Johnson ...
- V8 V-Fusion + Energy In Daylight Savings Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 8, 2013
No one welcomes losing an hour of sleep when the clock "sprin ...
- Contest Rewards Artistic Uses Of Patron Bottles
Marketing Daily, Karlene Lukovitz - Friday, March 8, 2013
Patrn reports that the contest was inspired by the fact that i ...
- Food, Clothing Brands Stand Out On Twitter
Around the Net In OMD Europe, Nina Lentini - Thursday, March 7, 2013
Food and beverage brands made up 32% of mentions with McDonald's, Nando' ...
- Caribou Launches TV Spot, 3D Billboard, More
Marketing Daily, Karlene Lukovitz - Thursday, March 7, 2013
The 30-second TV spot, which will air in Minneapolis (Caribou's headquarters ci ...
- SodaStream Adds Flavors In Canada
Marketing Daily, Karl Greenberg - Thursday, March 7, 2013
Beverage carbonation systems maker SodaStream Canada Ltd. is partnering with Kraft Cana ...
- Monster Defends Itself In Girl's Death
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 5, 2013
Monster is stepping out from behind its flack shields to launch salv ...