- Jack Daniel's New Honey Spot Yields Big Pre-TV Buzz
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
The latest Jack Daniel's Tennessee Honey TV spot featuring the "King Be ...
- Bacardi Campaign Hits Theaters, With Mobile Element
Marketing Daily, Karlene Lukovitz - Friday, June 28, 2013
Bacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late la ...
- Burger Chains' Having A Tea Party
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 27, 2013
This is the first week of summer, so behind the news abo ...
- Industry Launches Huge Push To Stem UK Beer Losses
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 27, 2013
The pubs are running at a trickle in the UK, so be ...
- Nesquik Offers 'Bubbleverse' Live Experience
Marketing Daily, Karlene Lukovitz - Wednesday, June 26, 2013
Visitors are greeted by "Happiness Scientists," asked to suit up as l ...
- British Group Sues Nestle, W+K For 'Song' Misuse
MediaDailyNews, Steve McClellan - Wednesday, June 26, 2013
Ever wonder what happened to Chad and Jeremy, part of the 196 ...
- Starbucks Hiking Prices
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
Starbucks will raise prices this week by about 1%. The company sa ...
- Gum Brand Intros 'Chew-Based' Gaming
Marketing Daily, Aaron Baar - Saturday, June 22, 2013
Stride gum is making video games as simple as sitting and chewi ...
- Heineken Execs Counsel Marketers To Take Creative Risks, Subdue Excessive Drinking
MediaDailyNews, Steve McClellan - Friday, June 21, 2013
Heineken CEO Jean-Francois van Boxmeer told a crowd at the Cannes ...
- Pacifico Highlights Surfer Origins
Marketing Daily, Tanya Gazdik - Thursday, June 20, 2013
Pacifico is highlighting its surfer roots in its latest creative. The pilsner-sty ...
- Voss Water In Socially Driven Summer Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
The premium artesian water from Norway is sold in restaurants and hotel ...
- Coke Zero Ad Goes 3D For Theaters
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Coke Zero's "Liquid Dream" ad will appear on movie screens in ...
- Starbucks To Post Calorie Counts In U.S. Locations
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Starting June 25, Starbucks will post calorie counts for its beverages a ...
- Taco Bell To Test 'Protein Power' Menu
Marketing Daily, Karlene Lukovitz - Wednesday, June 19, 2013
Taco Bell is going for a healthier profile by testing a n ...
- Evian Launches Wimbledon 'Wiggle' Social Effort
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Starting June 17, tennis fans across the U.K. can submit videos doi ...
- GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift
Marketing Daily, Karlene Lukovitz - Tuesday, June 18, 2013
Net sales growth rates for consumer packaged goods companies slowed last ye ...
- SodaStream Backs Cause, Gets Political
Marketing Daily, Karl Greenberg - Friday, June 14, 2013
Home carbonation system SodaStream may not have gotten the spot it want ...
- Brand Perception Playing Tricks On Us
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
A new study shows that brands may make us so predisposed ...
- Miller64 Launches Web Series
Marketing Daily, Tanya Gazdik - Friday, June 14, 2013
MillerCoors' Miller64 has launched "The Sub," a five-episode digital series where superst ...
- Coke Gets Marketing (Snow) Ball Rolling For Sochi '14
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
Coca-Cola, a top-tier partner of the International Olympics Committee and U.S. Olympi ...
- On-the-Go Shoppers Fuel Convenience Store Growth
Marketing Daily, Sarah Mahoney - Wednesday, June 12, 2013
IRI says there are now some 149,000 convenience stores, with roughly two-thir ...
- AriZona Teams With Shaq O'Neal On New Soda Line
Marketing Daily, Karlene Lukovitz - Monday, June 10, 2013
AriZona continues to tout its "no frills approach" to consumer marketing ...
- Southern Comfort Extends 'Comfortable' Campaign
Marketing Daily, Tanya Gazdik - Monday, June 10, 2013
Southern Comfort debuted a new TV spot June 10, continuing the "Whatever ...
- Britain's Tango Drink Is Back
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
The UK orange drink has been gone for five years overseas. N ...
- Miller Genuine Draft Presents 'Get Fresh' Tour
Marketing Daily, Tanya Gazdik - Thursday, June 6, 2013
Miller Genuine Draft is partnering with COMPLEX Magazine to present the M ...
- Digital Resistance: Will U.S. Warm To Online Groceries?
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
For all of America's enthusiasm for e-commerce, when it comes to grocerie ...
- Modelo Especial Partners With Fox Soccer
Marketing Daily, Tanya Gazdik - Tuesday, June 4, 2013
Modelo Especial is partnering with Fox Soccer for the "Modelo Unido" promoti ...
- Coming To An Amazon Near You: Sponge Cake And SpongeBob
Marketing Daily - Top of the News, Thom Forbes - Wednesday, June 5, 2013
The behemoth that began as an ambitious online bookstore in the Pacif ...
- Heineken's 'Legends' Puts Characters To Test
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 4, 2013
The latest stage of Heineken's global 'Legends' campaign tests various men's characte ...
- Fiat Pops A Cap With Jones Soda
Marketing Daily, Karl Greenberg - Monday, June 3, 2013
Fiat and Jones Soda are going surfing in a California cross-promotion th ...