• by Tanya Gazdik , June 4, 2013

Modelo Especial is partnering with Fox Soccer for the “Modelo Unido” promotion this summer.

Fans age 21 and older can enter for a chance to win one of two grand prize trips to Brazil in 2014 to discover fútbol on the world’s biggest stage. 

For the first time ever, Modelo Especial will roll out special promotional packaging featuring in-pack codes that serve as entry into the sweepstakes and can be entered at FoxSoccer.com/Modelo.

“Modelo Unido represents an opportunity to celebrate the overwhelming passion our Modelo Especial consumers and soccer fans share,” said John Alvarado, senior director, brand marketing for Crown Imports, exclusive U.S. importer of Modelo Especial, in a release. “This summer, we will encourage new fans to join our tribe of passionate supporters to discover the beautiful game over the beer that goes best with it, Modelo Especial.”

The grand prize sweepstakes package will send two winners and a guest to Brazil in 2014 for the ultimate soccer experience including hotel, round-trip airfare and tickets to a game at the most popular sporting event in the world.

As part of the promotion, fans can visit FoxSoccer.com/Modelo to access soccer-specific content including game highlights, match schedules, and other soccer news.

The promotion will be supported at retail via a new branded soccer goal display enhancer that ties in with the thematic POS offering and also on the brand’s Facebook page.