- NEW! Drinking In The Dark Promotes Tim Horton's New Dark Roast
Out to Launch, Amy Corr - Thursday, August 28, 2014
Dining in complete darkness has always intrigued me -- but what abo ...
- Coke Zero Begins Football Countdown
Marketing Daily, Aaron Baar - Tuesday, August 26, 2014
"There's joy in the preparation for game day, and Coke Zero provid ...
- Fanta's Vine-Based Comedy Series Draws Teens
Marketing Daily, Karlene Lukovitz - Sunday, August 24, 2014
The first episode of "Fanta for the Funny," launched Aug. 15, pull ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packag ...
- Deschutes Brewery Promotes Top Fan
Marketing Daily, Tanya Gazdik - Monday, August 25, 2014
A paid social media campaign from Deschutes Brewery promoted its flagship bee ...
- Gatorade 'Sweat' Clips Overplay A Tired Premise?
Video Critique, Larry Dobrow - Thursday, August 21, 2014
I wonder how many brands -- specifically, how many brands using vid ...
- Deutsch LA Makes Music With Snapple
MAD, Larissa Faw - Tuesday, August 19, 2014
A new campaign uses only the brand's bottles, bottle caps, and t ...
- McDonald's, Kraft Rolling Out Packaged McCafe
Marketing Daily, Karlene Lukovitz - Tuesday, August 19, 2014
McDonald's has been focusing on coffee as one strategic key to reinvigorati ...
- Newcastle Asks Fans For Marketing Help
Marketing Daily, Tanya Gazdik - Wednesday, August 20, 2014
Brand Director Quinn Kilbury tells "Marketing Daily": "[Earlier] ads won a l ...
- More Are Not Only Living Green, But Eating Green
Engage:Boomers, Derek Dunham - Monday, August 18, 2014
Many Boomers and seniors grew up being told, "No dessert until you' ...
- Redd's Apple Ale Partners With Chaparro
Marketing Daily, Tanya Gazdik - Thursday, August 14, 2014
Redd's Apple Ale is partnering with actor and comedian Omar Chaparro f ...
- Pabst Bringing Back Blast From The Past: Ballantine Ale
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 14, 2014
Yankee fans of a certain vintage will remember the jingle as ...
- Newcastle Brown Ale Celebrates Bartenders
Marketing Daily, Tanya Gazdik - Tuesday, August 12, 2014
Newcastle Brown Ale is celebrating bartenders in a unique promotion enlisting t ...
- 160over90 Pours Some Sunshine For Golden State Cider
MAD, Larissa Faw - Thursday, August 7, 2014
Sonoma-based Devoto Orchards had a unique challenge for creative agency 160over90: captu ...
- Gatorade Expands Comics Concept, Including Bottles
Marketing Daily, Karlene Lukovitz - Thursday, August 7, 2014
This time, in addition to their comic books, each superhero character wi ...
- Analyzing Vitaminwater's Formula Flip-Flop
Marketing Daily, Karlene Lukovitz - Tuesday, August 5, 2014
Indeed, 29 years after a consumer revolt made the company abandon i ...
- Buick Ad Gets Kudos From Coke
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 1, 2014
Sandy Douglas, tapped to help Coca-Cola reinvigorate its brand, has apparently be ...