Redd's Apple Ale is partnering with actor and comedian Omar Chaparro for the Atrevete with Redd's Apple Ale tour.
The six-city tour of the southwest U.S. kicks off Aug. 20 and will feature Chaparro inspiring consumers to break their routine. The promotion is part of the Hispanic-focused effort for the MillerCoors brand. The company is supporting Redd's Apple Ale Hispanic programming with a national Spanish-language marketing campaign that includes TV advertising and multichannel programming with media partners such as Univision, Telemundo, Discovery En Espanol, AOL, ESPN Deportes and FOX Deportes.
Chaparro represents the fun and lightheartedness of Redd's Apple Ale, says Ashley Kornbluth, associate marketing manager of Redd's Apple Ale.
"We look forward to offering our Hispanic fans a comedic break from their daily routine with Omar and Redd's Apple Ale," Kornbluth says in a release.
During the tour, Chaparro will visit radio and television stations in Los Angeles, San Diego, Phoenix, San Antonio, Houston and Dallas to serve up a dose of comedy and dare consumers to do something fun and different. Consumers will have the opportunity to call into radio stations and tell Chaparro about a time when they chose to do something out of their ordinary routine. Consumers will also have the chance to meet Chaparro during various events and appearances during the tour stops.
Crisp like an apple and brewed like an ale, Redd's Apple Ale is an apple flavored golden ale. It is also available in a strawberry flavor.