- Reflecting On OMMA DDM: Data Big And Messy
Data and Targeting Insider, Steve Smith - Friday, May 31, 2013
A number of panelists at last week's OMMA DDM mocked marketers w ...
- Amazon Launches Single Login For Multipurpose Platforms
Online Media Daily, Laurie Sullivan - Wednesday, May 29, 2013
Amazon will allow its more than 200 million active customers to l ...
- Lack Of Data About Data Drives Opportunity
Online Media Daily, Mark Walsh - Thursday, May 23, 2013
Richard Frankel, president, Rocket Fuel, argues that there won't be a standa ...
- Data Is Springboard For Product Development
Online Media Daily, Laurie Sullivan - Thursday, May 23, 2013
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new produ ...
- Big Data Swagga
RTBlog, Tyler Loechner - Friday, May 24, 2013
One thing I noticed during Internet Week, and especially yesterday at OM ...
- Data: The Next Natural Resource?
RTBlog, Tyler Loechner - Thursday, May 23, 2013
Chris McCann, president, 1-800-Flowers.com, called data the world's next natural resource duri ...
- 'Data Is The Next Natural Resource'
Show Daily, Laurie Sullivan - Thursday, May 23, 2013
Has the ad industry struck oil and perhaps they don't quite kn ...
- Thinking Of Data As A Natural Resource
Show Daily, Tyler Loechner - Thursday, May 23, 2013
At OMMA DDM in IWNY this morning, 1-8000-Flowers President Chris McCann call ...
- HarperCollins' Boyle On Boiling Your Data
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
Echoing the positions of other experts at OMMA DDB on Thursday, Dav ...
- The Year Of Big Data? More Like The Decade Of Big Data
Show Daily, Tyler Loechner - Thursday, May 23, 2013
Speaking at OMMA DDM in New York this afternoon, John Simpson, managi ...
- How McCormick Spiced Up Web Presence
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
If you're not aware, flavor company McCormick relaunched its Web site earli ...
- Don't Believe The KPI Hype!
Show Daily, Gavin O'Malley - Thursday, May 23, 2013
Beware of baloney KPIs -- and Facebook "likes" in particular! So stress ...
- How IBM Commercializes Watson Post-'Jeopardy'
Data and Targeting Insider, Laurie Sullivan - Tuesday, May 21, 2013
Remember Watson, the artificial intelligence software IBM created to compete on t ...
- Weather.com Develops Real-Time Data Ad Targeting
Online Media Daily, Laurie Sullivan - Friday, May 17, 2013
Weather.com has begun using audience segmentation data from Lotame to develop real-ti ...
- Leading Marketers Out Of The Valley Of Despair: Four Key Data Sources
Marketing Daily, Omer Artun - Friday, May 17, 2013
We can improve the variety of data we collect -- without drowni ...
- Big Language: The Key To Big Data Success
Marketing Daily, Keith Laska, Roman Stanek - Thursday, May 16, 2013
How do you turn Big Data intelligence into international ROI in today ...
- Twitter Acquires Data-Focused Companies For Real-Time Analytics
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 15, 2013
Twitter's focus continues to turn toward real-time marketing and the data th ...
- Data Mining 'Pee-Pee:' Selling Mastery In The Age Of Personal Analytics
Data and Targeting Insider, Steve Smith - Monday, May 13, 2013
A 'pee sensor' for your kid's diaper? When you are done chucklin ...
- The High Price of Bad Targeting And Data Complacency
Data and Targeting Insider, Steve Smith - Friday, May 10, 2013
Consumers are a lot less happy with customer service both online a ...
- Retailers, CPGs Need To Iron Out Demand Chain
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2013
While supply-side excellence is pretty much a given these days, CPG compani ...
- High-Risk Data Collection Seen Across Web Sites
Marketing Daily, Tanya Gazdik - Tuesday, May 7, 2013
A cross-industry study of Web data collection activity reveals the "significant" exte ...
- Are Current Technologies Truly Capable Of Data Wrangling?
RTBlog, Tyler Loechner - Wednesday, May 8, 2013
I was invited to watch a Festival of Media Global 2013 pan ...
- Four Steps For Diving Into Big Data
Marketing Daily, David Booth - Tuesday, May 7, 2013
Although experience should never be understated in the art of marketing, addi ...
- Live By The Data, Die By The Data
Search & Performance Insider, Gord Hotchkiss - Thursday, May 2, 2013
While the Search Insiders tear up the stage in Amelia Island, Fla ...