• May 23, 2013

Richard Frankel, president, Rocket Fuel, argues that there won’t be a standard for evaluating the value of data any time soon. He cites the lack of marketplace information around data that creates opportunity for smart people to exploit. Even the sellers of data have little understanding of the data they’re offering, he observed, speaking on a panel at OMMA Data-Driven Marketing. Rocket Fuel and other companies on the panel, like Experian, DataXu and Sapient, have different approaches to assessing and applying data. Because they are in competition, they do not share with each other.