- How Much Would Brands Pay For individual Customer Data?
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 31, 2013
Companies need to create new revenue streams by making data the produc ...
- Krux, AdzCentral Partner To Bring DMP To APAC Region
Real-Time Daily, Tyler Loechner - Wednesday, July 31, 2013
Data management platform (DMP) Krux has partnered with AdzCentral to give markete ...
- Real-Time With Chris Paul, Vivaki's GM of AOD, On New Hires
RTBlog, Tyler Loechner - Tuesday, July 30, 2013
In Publicis news that doesn't have to do with the Omnicom merge ...
- Publicis Omnicom Deal Expected To Spark New Wave Of Consolidation On Madison Avenue
MAD, Joe Mandese - Sunday, July 28, 2013
If the rationale given by John Wren and Maurice Levy for t ...
- ZenithOptimedia Cuts Data Deal To Improve TV Targeting
MediaDailyNews, David Goetzl - Wednesday, July 24, 2013
ZenithOptimedia has a deal to gain proprietary access to data from digit ...
- The Mobile Customer as Data vs. Customer Data
MobileShopTalk, Chuck Martin - Thursday, July 25, 2013
The world of data tracking for mobile commerce is getting much mo ...
- Study: Google Talks With More Than Half Of All N.A. Devices Daily
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 24, 2013
Some 62.28% of all Internet-connected devices in North America send traffic throu ...
- The Big Data And Mobile Privacy Conundrum
Marketing Daily, Alex Romanov - Wednesday, July 24, 2013
Although no brand is going to unleash an NSA-style snooping campaign, ...
- Pharma Is Where The DDM Heart Is
Show Daily, Gavin O'Malley - Wednesday, July 24, 2013
More than any other sector, big pharma equals big real time personalizati ...
- Data Creates The Resolution
Show Daily, Laurie Sullivan - Wednesday, July 24, 2013
Excellent analogy at OMMA Data Driven Marketing: Each piece of data ad ...
- Fortune 500 Adopts Social Media
Research Brief, Jack Loechner - Tuesday, July 23, 2013
Fortune Magazine annually compiles the "Fortune 500" list of America's largest corporation ...
- In Data, Precise Is Not Always Accurate
Marketing Daily, Kevin Lyons - Monday, July 22, 2013
I believe that Big Data has yet to fulfill its promise ...
- MediaMath Adds Ticket Search Data Through TiqIQ Partnership
Real-Time Daily, Tyler Loechner - Wednesday, July 17, 2013
MediaMath has partnered with and invested in TiqIQ, a ticket search engin ...
- Big Data and Sexy Vampires With Enviable Abs: The Summer Blockbuster
Data and Targeting Insider, Steve Smith - Monday, July 15, 2013
What better way to explain the big-data concept than a mock summ ...
- PCH Subsidiary Launches Mobile Ad-Targeting Platform
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Publishers Clearing House, known for taking chances on emerging technologies, has fou ...
- Market Research Firms On Downward Trend
Marketing Daily, Tanya Gazdik - Tuesday, July 9, 2013
Despite modest gains during the two previous years, U.S. marketing research fir ...
- Rocket Fuel To Use Equinix/BrightRoll's VideoRTB+
Real-Time Daily, Tyler Loechner - Wednesday, July 10, 2013
Video advertising platform BrightRoll, along with data center company Equinix, today announc ...
- Is Your Data Plan On Target?
Marketing Daily, David Booth - Tuesday, July 9, 2013
Big Data, data-driven marketing, analytics and a host of other goals focus ...
- Hello, Hamsters! Have We Got An Opt-Out Habitrail For You
MoBlog, Steve Smith - Tuesday, July 9, 2013
AT&T has proposed revisions to its privacy policy to accommodate broader data-shari ...
- IAB: One In Five Users Send Do-Not-Track Request
Real-Time Daily, Wendy Davis - Monday, July 8, 2013
Around one in five Web users now send a do-not-track request wh ...
- Aegis Dentsu Merges Carat's Analytics Team With Copernicus
Real-Time Daily, Tyler Loechner - Monday, July 8, 2013
Aegis Dentsu today announced that it has merged Carat North America's Advanc ...
- Data Platform Brings Faster Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 3, 2013
The ad tech industry seems to have become obsessed with speed. T ...
- Knowing How To Dig Out Data Insights
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 2, 2013
Rob Stagno shows his bias in a post about big data, calli ...