Data management platform (DMP) Krux has partnered with AdzCentral to give marketers and publishers in the Asia-Pacific region access to Krux's DMP. AdzCentral, a Singapore-based real-time media buying platform, will integrate Krux's DMP into its data-driven offering. This news comes just one week after Krux opened its first international office in London.
"The Krux-AdzCentral partnership enables marketers and publishers to 'own their own data' rather than have it exploited by multiple advertising networks, exchanges, partners and competitors," stated Tom Chavez, Krux co-founder and CEO.
Through AdzCentral, the Krux DMP will be available in Singapore, India, Hong Kong, Taiwan, Malaysia, Indonesia, Thailand, the Philippines, Vietnam and the Middle East.