- Programmatic TV 'Never Going To Be One-To-One' Like In Digital
Around the Net in Real-Time, Tyler Loechner - Monday, June 30, 2014
The topic of programmatic television came up in an Adweek Q&A wi ...
- Facebook Makes Manhattan DA Fight For Account Data
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, June 27, 2014
Facebook continues to fight the Manhattan district attorney’s office over the government&rsquo ...
- Man Versus Machine
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 25, 2014
When should marketers automate processes, and when should they consider taking ...
- How Agencies Should Use Data In Content Strategy
MediaDailyNews, Andy Lombard - Tuesday, June 24, 2014
We all know content strategy is the vehicle that drives marketing whe ...
- [x+1] Adds 'KeyChain' To DMP For Offline Data Onboarding
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
[x+1] on Wednesday announced the launch of KeyChain, an extension of i ...
- Clintons Tap Bing Pulse For Real-Time Audience Feedback At CGI Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 24, 2014
Microsoft made a move Tuesday to bring the Bing Pulse real-time audien ...
- Told You So. Told You So. Nyah Nyah Nyah.
Garfield at Large, Bob Garfield - Tuesday, June 24, 2014
YouTube isn't just bad entertainment and good entertainment and kittens and collapsi ...
- Judge Authorizes Wyndham To Appeal Data-Security Ruling
Online Media Daily, Wendy Davis - Tuesday, June 24, 2014
A federal appellate court could soon decide whether the Federal Trade Commissi ...
- Google Reportedly Developing BoringSSL Version Of OpenSSL To Secure Data After Heartbleed Breach
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 23, 2014
Google is working on its own version of OpenSSL, an open-source protoc ...
- Leave Real-Time To Advertising That Delivers On Marketing's Human Strategy
London Blog, Sean Hargrave - Monday, June 23, 2014
Real-time has revolutionised the way online advertising campaigns are bought and sol ...
- Hegarty, Droga Pile On Native, Call Big Data 'Bullshit'
MediaDailyNews, Joe Mandese - Friday, June 20, 2014
CANNES, FRANCE -- The backlash against native advertising formats continued Friday duri ...
- M&A: Measurement and Attribution
RTBlog, Tyler Loechner - Friday, June 20, 2014
Or media and attribution. Or maybe even measurement and accountability. Pick a ...
- VivaKi Gains Additional Data For AOD Through Datonics Partnership
Real-Time Daily, Tyler Loechner - Thursday, June 19, 2014
Publicis Groupe's VivaKi this week announced a partnership with Datonics, an onli ...
- WPP Taps Factual For Location-Based Data
Real-Time Daily, Tyler Loechner - Tuesday, June 17, 2014
WPP's The Data Alliance, and Factual, a location data platform, on Tuesd ...
- Eyeota Brings Audience Segments To Programmatic Buyers In Australia
Real-Time Daily, Tyler Loechner - Tuesday, June 17, 2014
Eyeota, a data management firm for marketers across Europe, Asia-Pacific and Australi ...
- Video Views Via Mobile/Tablet Up 532% Since 2012--But Don't Forget Connected TVs
VidBlog, P.J. Bednarski - Wednesday, June 18, 2014
More than 20% of our video viewing now happens on a mobi ...
- Google Plans To Get 'Fit' On New Health Battlefield With Apple
MoBlog, Steve Smith - Monday, June 16, 2014
Google will follow Apple onto the battlefield over "quantified self" and sensor-bas ...
- WPP's Xaxis Builds New DMP, Uses 'Second-Party' Data As Secret Ingredient
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Xaxis, WPP's largest trading desk, on Thursday announced the launch of ...
- Mobile App Developer Search Engine And The Data Behind It
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 12, 2014
App developers miss a huge opportunity to capitalize on data, per Kei ...
- Jivox Releases Cloud-Based Engine For Dynamic Display Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2014
Jivox has released the IQ Data Engine into the cloud to he ...
- Mounds of Data Let Staples Find Customers Even If They're Not Loyalty Members
Show Daily, Laurie Sullivan - Thursday, June 12, 2014
Data makes the difference. Joe Mandese, MediaPost editor in chief, asks panelis ...
- Marketers Need Attitude Adjustment To Increase Success With Data, Content, Tools
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 11, 2014
Organizational impediments appear to create the biggest challenges as more brands strugg ...
- How Marketers Can Help Big Data Mature
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 9, 2014
Companies will spend more than $44 billion on Big Data this ye ...
- Shopzilla Merges Business Units Under Programmatic Connexity Brand
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2014
Shopzilla plans to announce Monday the integration of its three marketing busine ...
- Time To Dump Big Data
Marketing Daily, Paul Kramer - Friday, June 6, 2014
If you're like me, you've probably become all-too-weary of hearing the te ...
- First-Party Data On Rise In Multi-Device World
Programmatic Insider, Finn Faldi - Thursday, June 5, 2014
Big data continues to garner attention, and third-party data vendors in particul ...
- Human Demand To Let Others Buy Against Its Mobile Audience Data
Real-Time Daily, Tyler Loechner - Friday, June 6, 2014
Human Demand, a mobile demand-side platform (DSP), is expected to next we ...
- Krux Opens Office In Australia, Taps Gaines From Brandscreen
Real-Time Daily, Tyler Loechner - Wednesday, June 4, 2014
Data management platform (DMP) Krux this week announced it has opened i ...
- Big Paydays Ahead for OTT And Entire Digital Video Biz
VidBlog, P.J. Bednarski - Thursday, June 5, 2014
Globally, spending on digital entertainment and media will account for almost t ...
- Companies Slow To Embrace Mobile Analytics
Mobile Marketing Daily, Mark Walsh - Tuesday, June 3, 2014
New research from Forrester finds that only 46% of eBusiness executives survey ...