[x+1] Adds 'KeyChain' To DMP For Offline Data Onboarding

[x+1] on Wednesday announced the launch of KeyChain, an extension of its data management platform (DMP), Origin. “KeyChain” is intended for marketers looking to link online and offline CRM data sets.

“It represents a move beyond cookie dependency,” stated David Skinner, SVP of corporate and business development at [x+1]. The company wants marketers to be able to use its DMP for direct mail, mobile and addressable TV campaigns.

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