- Building Personal Relationships Through Data
MediaDailyNews, Beth Donnelly Egan - Thursday, April 28, 2016
When it comes to brand relationships, it's not about the product, b ...
- Carrefour Media Uses LiveRamp To Create A Connected World
Data and Targeting Insider, Laurie Sullivan - Tuesday, April 26, 2016
Carrefour Media has partnered with LiveRamp, an Acxiom company, to onboard da ...
- Life Time Personalizes Fitness With Salesforce Marketing Cloud
Email Marketing Daily, Jess Nelson - Friday, April 22, 2016
Life Time, a chain of fitness centers operating in the United Stat ...
- Shortened URLs Make It Easier To Track People Online, Offline
SearchBlog, Laurie Sullivan - Wednesday, April 20, 2016
Helping people share more links to online documents or articles in soci ...
- Advertising Firms + Big Data = Missed Opportunities
MAD, David Niles - Thursday, April 14, 2016
Creative agencies are leaving valuable opportunities on the table when it com ...
- PlaceIQ Joins Network Advertising Initiative
Mobile Marketing Daily, Ben Frederick - Wednesday, April 13, 2016
Location-based data firm PlaceIQ has been accepted as a member in Netwo ...
- Microsoft Commits To Transatlantic Commercial Data Pact
Around the Net In Media, Gavin O'Malley - Tuesday, April 12, 2016
Microsoft plans to transfer users information to the United States using ...
- FourthWall Media, Collective Deal: TV Segmentation First, Then Attribution
MediaDailyNews, Wayne Friedman - Friday, April 8, 2016
Programmatic and ad tech company Collective is licensing FourthWall Media cable ...
- Twine CEO Sounds Off On Data Monetization
Mobile Marketing Daily, Ben Frederick - Friday, April 8, 2016
Twine is a company that helps app publishers monetize their data. ...
- 33Across Integrates New Audiences Into Oracle Data Cloud
Real-Time Daily, Tobi Elkin - Tuesday, April 12, 2016
Publisher monetization platform 33 Across on Tuesday announced a collaboration with Orac ...
- 8% Of Businesses Tapping Internet Of Things Data
Connected Thinking, Chuck Martin - Wednesday, April 6, 2016
For all the promise of big data being used to provide n ...
- Nielsen Becomes Strategic Partner For Medialab
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
Time Warner has signed up Nielsen as a strategic partner for i ...