33Across Integrates New Audiences Into Oracle Data Cloud

Publisher monetization platform 33 Across on Tuesday announced a collaboration with Oracle Data Cloud that builds on the company's prior relationship with BlueKai, which Oracle acquired in 2014.  The new deal brings 33Across’ collection of data insight on more than 200 unique audience segments to the Oracle Audience Data Marketplace.

33 Across’ platform reaches more than 1.4 billion users around the world, and its flagship data product, AudienceID, integrates more than 30 billion signals per month to create targeted audience segments.

The new partnership will enable Oracle Data Cloud customers to tap into these signals, which include interest, intent, content consumption, keyword searches, and social sharing activity. It’s hoped that enriched data segments will help AudienceID give marketers a broader view into their audiences to help drive more effective campaigns.

Of the partnership, Eric Wheeler, CEO and co-founder, told Real-Time Daily via email: “We’re empowering marketers to effectively reach highly targeted audiences. These 200-plus segments are based on our  platform's insight into 30 billion unique signals and reach more than 1.4 billion users around the world each month.”

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