- Marketing And IT Are Still Not On The Same Page
Research Brief, Jack Loechner - Friday, December 23, 2016
Marketing and IT functions need to work together more closely. A surv ...
- ListenFirst Adds Twitter TV Data, Ending Nielsen Lock
The Social Graf, Erik Sass - Thursday, December 22, 2016
Social media analytics outfit ListenFirst Media has added Twitter data for televisi ...
- Home Office 'Disappointed' With EU Legal Defeat On Snooping Law
Around the Net In MAD London, Sean Hargrave - Wednesday, December 21, 2016
The European Court of Justice has ruled against the UK government followi ...
- Lenovo Taps Talend To Keep Data In-House
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 21, 2016
Keeping data in-house rather than sending it to the cloud has advantage ...
- EU Flexing Its Privacy Muscles Right Up Until Brexit -- Thank Goodness
London Blog, Sean Hargrave - Wednesday, December 21, 2016
As the British Government faces a humiliating climb down at the han ...
- Twitter Cuts Off Data Access For Feds
The Social Graf, Erik Sass - Friday, December 16, 2016
Twitter continued to close off government access to its user data v ...
- Yahoo Reveals New Data Breach
Daily Online Examiner, Wendy Davis - Wednesday, December 14, 2016
Hackers stole data associated with more than one billion Yahoo accounts ...
- Aeropost Uses Data To Solve Cross-Border Ecommerce Challenges
Data and Targeting Insider, Laurie Sullivan - Friday, December 16, 2016
Aeropost, which specializes in Latin America and Caribbean ecommerce markets, recently announc ...
- Tech Silos and the Disparate Connection of Data
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
The number one challenge for digital marketers today is the disparate connecti ...
- Twitter Pulls Data Access Over Surveillance Concerns
The Social Graf, Erik Sass - Monday, December 12, 2016
Twitter has blocked access to another social media analytics company due ...
- Majority Of Marketers Admit Their Insight From Data Capability Is 'Poor'
Around the Net In MAD London, Sean Hargrave - Friday, December 9, 2016
A new study from IBM carried out by Econsultancy found that ju ...
- Are Snake Oil Vendors Responsible For Digital Marketers' Data Disconnect?
London Blog, Sean Hargrave - Friday, December 9, 2016
And if so, are they opening up a route for consultants ...
- How To Determine The Best Data For Return On Spend
SearchBlog, Laurie Sullivan - Friday, December 9, 2016
With a flood of data sources available, search marketers need to understa ...
- Study Finds Marketers On Technology Overload
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 7, 2016
Marketers deploy an average of five media and marketing tools, purchase ...
- Pew: Take One Search Stress Reliever, Call Me In The Morning
SearchBlog, Laurie Sullivan - Wednesday, December 7, 2016
Will the next phase of search reduce the stress of keeping tra ...
- CMOs Lack Focus On Analytics, Strategy Needed To Drive Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, December 6, 2016
CMOs will take on more responsibility for driving company growth in 201 ...
- Poor Data Costs UK Companies 6% Of Turnover
Around the Net In MAD London, Sean Hargrave - Friday, December 2, 2016
Around 6% of annual revenue is being lost through poor quality dat ...