Commentary

Tech Silos and the Disparate Connection of Data

The number one challenge for digital marketers today is the disparate connection of data, Jason Owen, GM and SVP, credit.com, explained to the Search Insider Summit audience in Deer Valley, Utah, because most technology providers do not connect their data to other platforms on the market, and some can’t even connect to a brand’s own internal data. 

Find the rest of this session, and more, at our Search Insider Summit Agenda page.

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