- Meredith Launches Video Network For Women
Online Media Daily, Gavin O'Malley - Wednesday, December 15, 2010
As video presents ever-greater ad opportunities online, Meredith Corporation on Wednesday launch ...
- Be 'Of' The Brand, Don't 'Be' The Brand
Marketing Daily, Jeff Pundyk - Tuesday, November 30, 2010
The conventional wisdom seems to be set: Every company should act li ...
- iVillage Branded Hub Set To Launch Home Channel
Online Media Daily, Gavin O'Malley - Thursday, November 18, 2010
Life Goes Strong, iVillage's branded hub for Boomers, on Thursday is expect ...
- Are Media Brands Ready To Be Brands?
MediaDailyNews, Ellen Oppenheim - Tuesday, November 16, 2010
For most of their existence, media companies defined themselves based on h ...
- Disney's NY Retail Redux
Around the Net In Media, Fern Siegel - Thursday, November 11, 2010
Disney CEO Bob Iger was joined by Mickey Mouse and Mayor Bloombe ...
- Study: Almost 40% Unhappy With Branded Apps
Online Media Daily, Mark Walsh - Wednesday, November 10, 2010
Nearly four in ten mobile users are disappointed with applications from the ...
- Vintage Brand Names To Be Auctioned
Around the Net In Media, Fern Siegel - Tuesday, November 9, 2010
A cache of venerable brand and corporate names, not used for yea ...
- Brand Values Impacted Significantly by Blended Online Ad Channels
Research Brief, Jack Loechner - Wednesday, November 10, 2010
iProspect, in conjunction with comScore, conducted a 2010 study to uncover t ...
- Sundance, Nielsen Create New Metric To Gauge Audience Engagement
MediaDailyNews, David Goetzl - Monday, October 25, 2010
The Sundance Channel said it has worked with Nielsen to develop ...
- Retailers Escalate Plans For Mobile Commerce Sites
Research Brief, Jack Loechner - Thursday, October 14, 2010
A survey by Internet Retailer, conducted in August with readers of i ...
- Yahoo Debuts Entertainment, New Shows
Online Media Daily, Mark Walsh - Wednesday, September 29, 2010
Marking its first collaboration with Ben Silverman's Electus entertainment studio, Yahoo Wednesd ...
- Jet Blue, NY Tourism Partner
MediaDailyNews, - Friday, September 24, 2010
New York-based JetBlue and Empire State Development have partnered for a co-brand ...
- Hallmark Brands 'Home' On Its Range
MediaDailyNews, Wayne Friedman - Tuesday, September 7, 2010
With the increased presence of Martha Stewart in tow, Hallmark Channel ...
- NBC Rebrands Hallmark As Universal Channel In UK
MediaDailyNews, David Goetzl - Thursday, September 2, 2010
NBC Universal, which acquired rights to the Hallmark Channel internationally in 200 ...
- 'Mad Men' Stars Shill For Brands
Around the Net In Media, Fern Siegel - Tuesday, August 31, 2010
While "Mad Men" has slyly slipped plenty of product placement deals in ...
- P&G Execs And VCs Want Startups With Branding Potential
Online Media Daily, Laurie Sullivan - Tuesday, August 10, 2010
The Internet turns branding and marketing dreams into reality. For Procter &am ...
- Squirm, Cringe, Scratch Head, Repeat: DumbDumb Launches Second Orbit Gum Ick-vertainmment
VidBlog, Steve Smith - Monday, August 9, 2010
Jason Bateman is that rare kind of unabashed actor who seems ...
- Nerd Rappers Drive Dentyne Brandertainment and Make You the Lothario
VidBlog, Steve Smith - Friday, July 23, 2010
At this week's OMMA Ad Nets and OMMA Behavioral shows just abo ...
- Junk 'Science': Pepsi-Sponsored Nutrition Blog Pulled
Online Media Daily, Mark Walsh - Friday, July 9, 2010
PepsiCo has earned a good deal of publicity and praise for i ...
- National Public Radio is Changing its Name to NPR
Around the Net In Media, Fern Siegel - Friday, July 9, 2010
National Public Radio wants to be known simply as NPR. The Washington-bas ...
- ContextWeb Founder Joins AdGenesis
Online Media Daily, Gavin O'Malley - Wednesday, June 23, 2010
Video ad platform provider AdGenesis Digital On Wednesday named Jeremy Sterns ...
- Reality TV Shapes Network Image
Around the Net In Media, Fern Siegel - Sunday, June 20, 2010
"Queer Eye for the Straight Guy" may have been off the a ...
- IAC's Electus Debuts Branded Content For Orbit From Jason Bateman And Will Arnett
Online Media Daily, Gavin O'Malley - Friday, June 11, 2010
Electus -- IAC's branded content studio run by former NBC exec B ...
- Orbit Gum Gives Us Creepy With a Smile
VidBlog, Steve Smith - Monday, June 14, 2010
You have to wonder what the branding pitch might have been behi ...
- Denny's Pumps Up Social Media Efforts Amid Troubles
Marketing Daily, Karlene Lukovitz - Thursday, June 10, 2010
From a marketing standpoint, it's interesting to note that the company ...
- Laura Lang On Digitas' NewFront
Online Media Daily, Joe Mandese - Wednesday, June 9, 2010
Today, Digitas will host its third annual
"Digital Content NewFront" ...
- Brand Loyalty Suffers During Recession
Research Brief, Jack Loechner - Wednesday, May 19, 2010
According to the recent results of a comScore study on brand loyal ...
- Jim Beam, Atlantic Records Offer Kid Rock Downloads
Online Media Daily, Gavin O'Malley - Monday, May 17, 2010
Beginning Monday, Jim Beam Bourbon and Atlantic Records plan to offer fa ...
- Adify Licenses NetSeer Technology To Lift Ad Conversions
Online Media Daily, Laurie Sullivan - Saturday, May 15, 2010
The ad industry continues to automate systems to squeeze every dollar fr ...
- Underselling the Product: Haute & Bothered Launches Season Two
VidBlog, Steve Smith - Wednesday, May 12, 2010
There are only a handful of branded entertainment series that can cla ...