- Turner Taps Kim As Chief Data Strategist, SVP Of Ad Ops
Real-Time Daily, Tyler Loechner - Thursday, October 30, 2014
In a move representative of the convergence of digital and "traditional" med ...
- YouTube Subscription Hopes Need A 'Content Is King' Reality Check
London Blog, Sean Hargrave - Wednesday, October 29, 2014
YouTube is hinting that the subscription model is still of interest. Oth ...
- Diageo Predicts Drinks-Based 'Bake Off' Programme, Possibly On YouTube
Around the Net In MAD London, Sean Hargrave - Monday, October 20, 2014
Drinks giant Diageo is "very keen" to see a Great British Ba ...
- Jo-Ann Fabric and Crafts Stores Sews Up New Project Runway Integration
MAD, Larissa Faw - Friday, October 17, 2014
This brand integration deal was struck among Jo-Ann, Lifetime and Runway produc ...
- Vauxhall Targets Millennials On BuzzFeed For Adam Car Launch
Around the Net In MAD London, Sean Hargrave - Thursday, October 16, 2014
Vauxhall has signed an exclusive European sponsorship deal with BuzzFeed that wi ...
- Meredith Unveils Native Ad Platform Buzz For Digital Sites
MediaDailyNews, Erik Sass - Wednesday, October 15, 2014
Women's interest publisher Meredith Corp. is launching a new native advertising platfo ...
- How To Drive Leads For A New Product Category Through Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 15, 2014
IntelliResponse developed a method that lets B2B customers search for frequently ask ...
- Keek Brings Ads To Snapchat-Like Video Clip Social Site
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 13, 2014
Keek, a 36-second Snapchat-like video social network, will soon begin hosting advertisemen ...
- How Talentsquare Grew Its Content Network
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 10, 2014
When a brand loses its voice within a library of borrowed conten ...
- Expert Content Is Best Influencer in Purchase Funnel
Research Brief, Jack Loechner - Thursday, October 2, 2014
According to a new study by Nielsen, commissioned by inPowered and entitl ...