Garfield at Large
MediaPost Week in Review
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Stan Mack's Real Mad
MAD - London
Online Media, Marketing
Daily Online Examiner
Email Marketing Daily
EU Email Marketing Daily
Email Insider Europe
Mobile Shop Talk
Search Marketing Daily
Social Media & Marketing Daily
The Social Graf
Online Media, Marketing
Data & Targeting Insider
Publishing & Publishers
The Daily Blog
Supply Side Insider
& The Media
Audience Buying Insider
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Market Newsletters
Industry Sector Newsletters
Marketing Tools & Strategies
2016 Events Calendar
2017 Events Calendar
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
TV Insider Summit
October 16 - 19, 2016, Mohonk
Publishing Insider Summit
October 10 - 13, 2016, Austin
OMMA Bots & Chat
September 29, 2016, NYC
September 29, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 27, 2016, NYC
September 26, 2016, NYC
OMMA at Advertising Week
September, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 25, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Results for branded entertainment
A True Fairy Tale: Finding An Influencer Who Is 'Just Right' For Your Brand
Marketing: Entertainment, Steven Benanav - Thursday, October 20, 2016
We’ve all heard a bedtime story about a young girl who trespasses ...
Fitbit Announces The X Factor Product Placement Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, October 11, 2016
Fitbit has inked a partnership with "The X Factor" in the UK ...
One In Five Brand Profiles Is Fake
The Social Graf, Erik Sass - Tuesday, September 6, 2016
Roughly one-fifth of all profiles seemingly representing a big brand across the ...
Verizon Becomes First Sponsor Of 'The Star Wars Show'
MediaDailyNews, Laurie Sullivan - Wednesday, August 3, 2016
Verizon has signed on with Disney to launch "The Star Wars After ...
Making Book: Frank Zazza Bets On Next Wave Of Content Marketing -- Literary
Content Marketing Insider, Joe Mandese - Tuesday, July 19, 2016
This story begins with Frank Zazza asking if I want a lift. ...
Chrysler Inks Branded Deal With Bravo's 'Odd Mom Out'
Television News Daily, Wayne Friedman - Monday, July 11, 2016
The model will have a number of in-show integrations, which will start ...
Google Attempts To Solve Painful Media Authentication Processes
Search Marketing Daily, Laurie Sullivan - Tuesday, June 21, 2016
A two-step process will become the next phase in authentication as more ...
$13 Billion In Mobile Video Ad Revenue, 3 Trillion Video Minutes Monthly Forecast By 2020
SearchBlog, Laurie Sullivan - Wednesday, June 8, 2016
Advertisers will have plenty of opportunities to bond with consumers online and ...
Fruit Drink POM Signs Branded Deal For Another 'American Ninja Warrior' Season
Television News Daily, Wayne Friedman - Wednesday, June 1, 2016
The pomegranate juice drink will feature on-air integrations, a digital sweepstakes, and ...
Holding Content Marketing To Higher Standards: Like Making Real Revenues
TV Watch, Wayne Friedman - Wednesday, June 1, 2016
Maybe your brand entertainment content needs to be good enough not just ...
Ogilvy Creates Thriller For Qualcomm, Promotes New Processor Globally
MAD, Larissa Faw - Friday, May 20, 2016
Instead of traditional commercials, the two companies created a half-hour psychological thriller ...
National Association Of Realtors Touts 'Phil's-osophies'
MAD, Larissa Faw - Friday, May 6, 2016
Working with its agencies Arnold Worldwide and Havas Media, the year-long ad ...
Corbis Rebrands To BEN, Moves To L.A. To Focus On Product Placement
MediaDailyNews, Laurie Sullivan - Thursday, May 5, 2016
Corbis, an image-licensing company founded by Bill Gates, quietly divested its photography ...
Disney Invests In VR Via Nokia
Around the Net In MAD London, Sean Hargrave - Tuesday, April 26, 2016
Disney has signed its first virtual reality partnership, handing Nokia's Ozo virtual ...
Red Bull Media Partners With Reuters
Around the Net In MAD London, Sean Hargrave - Thursday, March 31, 2016
Red Bull Media House, the media company focusing on sports, culture and ...
Content Marketing For TV? You Need To Work Harder
TV Watch, Wayne Friedman - Monday, March 28, 2016
True "content marketing" may never come to the TV screen. But can ...
State Farm Creates Branded Integration For ABC's 'black-ish'
MediaDailyNews, Wayne Friedman - Wednesday, March 16, 2016
Moving to more obvious TV network marketing integrations, ABC's comedy "black-ish" will ...
Super Bowl Athlete Shout-Outs: Live TV With No Script -- Or Net
TV Watch, Wayne Friedman - Tuesday, February 9, 2016
Product placement is alive and well in the biggest TV event of ...
NBCU Broadcast Networks Beat Cable In Q4 Ad Revenue Gains
MediaDailyNews, Wayne Friedman - Wednesday, February 3, 2016
NBCUniversal witnessed fourth-quarter mid-single-digit revenue growth for both its cable networks and ...
Wikia Spawns Fandom To House Entertainment Content
MediaDailyNews, Laurie Sullivan - Monday, January 25, 2016
Fandom will provide original video, news and features, and curated content with ...
JBL Pulse Gets 'Color' In Unique Film Partnership
Marketing Daily, Karl Greenberg - Wednesday, December 30, 2015
Harman got serious hoops credibility for its JBL brand's Pulse 2 portable ...
VR: Or, Nausea As Added Value
Mobile Insider, Steve Smith - Tuesday, December 15, 2015
Early VR tests still make me more queasy than engaged. Enthusiasts should ...
Suzuki Signs Two Year GBP20m Ant & Dec Deal
Around the Net In MAD London, Sean Hargrave - Thursday, December 3, 2015
In one of the biggest tv sponsorship deals outside of sport, Ant ...
Pepsi Singing For Fox's 'Empire'
TV Watch, Wayne Friedman - Friday, November 20, 2015
Fox just announced a "seamless" product integration it made with Pepsi for ...
Media Brands Lobby Netflix For Right To Display Logos
Around the Net In MAD London, Sean Hargrave - Monday, November 16, 2015
In an effort to keep their brands relevant in an increasingly dominant ...
Fighting Tobacco's Unrestricted Role In Movies
Content Marketing Insider, Thom Forbes - Friday, October 16, 2015
A very close friend is dying from chronic obstructive pulmonary disease in ...
Fewer TV Branded Entertainment Deals? Looking For Lower Price, Easier Alternatives
TV Watch, Wayne Friedman - Thursday, October 15, 2015
So much for "content marketing" on traditional TV programs. Nielsen says the ...
'GE Theater' Is Back To Life, With Podcast
Around the Net in Video, P.J. Bednarski - Friday, October 2, 2015
GE Podcast Theater’s
is a serialized, eight-episode science fiction tale of a ...
Lafavore Joins Rodale As Editorial Director
Publishers Daily, Erik Sass - Friday, September 25, 2015
Health and fitness publisher Rodale Inc. has appointed Michael Lafavore to the ...
I'm Not Even A 'Star Wars' Geek, And I Love Its App
MoBlog, Steve Smith - Monday, July 20, 2015
A pair of new branded apps from Disney remind us that even ...
Page 1 of 14.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2016 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,