- TV Soap to Launch Internet Mag
Around the Net In Media, Joan Voight - Friday, May 30, 2008
Is it a TV show, a Web site or print publication? "T ...
- Starcom Relaunches Branded Content Arm
Around the Net In Media, Joan Voight - Wednesday, May 28, 2008
Starcom MediaVest Group has relaunched its branded content group as The Brid ...
- Planet Green Gets Some, GM Backs Discovery's New Eco Channel
MediaDailyNews, Wayne Friedman - Thursday, May 22, 2008
General Motors will be a major sponsor in Discovery Communications' new Plan ...
- Branded Entertainment Fits With Social Causes
Around the Net In Media, Joan Voight - Tuesday, May 13, 2008
Television networks are increasingly using branded-entertainment to distribute corporate-responsibility campaigns and ...
- Upfront: NBC Retains, Adds To Branded Entertainment Deals
MediaDailyNews, Wayne Friedman - Tuesday, May 13, 2008
The upfront process has started for NBC--at least in terms of so ...
- Brandtique: GMC's Acadia CUV, 'The Riches'
MediaDailyNews, David Goetzl - Thursday, May 8, 2008
Marketers are increasingly cutting branded entertainment deals that give them a presen ...
- Kuharsky Heads Scripps Networks Enterprises
MediaDailyNews, - Tuesday, May 6, 2008
Sergei Kuharsky, has been named general manager, Scripps Networks Enterprises. ...
- Wranglers Round Up Stars For Marketers' Parties
Around the Net In Brand Marketing, Thom Forbes - Monday, May 5, 2008
Last year, marketers spent about $20 billion on nearly 900,000 events a ...
- GroupM, Ogilvy Join Forces To Push Branded Entertainment
MediaDailyNews, Wayne Friedman - Thursday, May 1, 2008
WPP Group's branded-entertainment activities will get a little stronger by combining i ...