TV Soap to Launch Internet Mag
Folio, Friday, May 30, 2008 10:45 AM
Is it a TV show, a Web site or print publication? "The Young and the Restless," the TV soap opera, is rolling out a new fashion magazine with a twist. The magazine is online only, and it coincides with the launch of a fictional print version of the magazine on the show.
Called restlessstyle.com, the new entity will offer celebrities, fashion shows, beauty tips and all the content that is part of the fictional print magazine created by characters in the TV series.
Executive producer Josh Griffin calls the project "an innovative extension of the TV show meant for loyal viewers and anyone else who loves to follow fashion."
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