- Levin: Branded Entertainment Key To Viewer Engagement
MediaDailyNews, Wayne Friedman - Friday, August 26, 2011
Branded entertainment media deals have been in a lull recently. But b ...
- Branded Entertainment Needs To Be Measured
Research Brief, Jack Loechner - Thursday, August 25, 2011
According to a new survey from the ANA (Association of National Advertisers ...
- Platinum Studios Taps KKM To Brand 'Cowboys & Aliens'
MediaDailyNews, - Wednesday, August 17, 2011
Platinum Studios has selected KKM Global Brand Strategies as its brand strategi ...
- 'Real Housewives' Goes Live in 3 Cities
MediaDailyNews, David Goetzl - Monday, August 15, 2011
Bravo is taking its "Real Housewives" franchise on the road. In ...
- Synergy: Ensemble, Initiative Team, Hamel Leads Efforts
MediaDailyNews, Steve McClellan - Wednesday, August 10, 2011
Ensemble, the Interpublic Group branded entertainment shop, has opened a Los Angel ...