- Tips For Neophytes On Email Branding
Around the Net in Email, Ray Schultz - Tuesday, September 27, 2022
Companies getting started in email marketing must brand themselves properly in the ...
- Havas Consultancy Triptk Sets Up Shop In London
Mediapsssst, Richard Whitman - Wednesday, September 21, 2022
The firm was founded in 2017 and later absorbed transformation consultancy Ga ...
- Affiliates & Partnerships: Where Brand and Lower Funnel Merge
The MediaPost Cases, Lisa Singer - Wednesday, October 19, 2022
Who says Brand and lower funnel marketers can't play nice? In t ...
- Zoom Brand Campaign Readies Company For Next Steps
Search & Performance Insider, Laurie Sullivan - Wednesday, September 14, 2022
The ad campaign will run across digital media on social and streami ...
- Shutterstock Rebrands The Newsroom As Splash
Publishers Daily, Ray Schultz - Wednesday, August 31, 2022
Shutterstock acquired Splash News in May of this year, and will u ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...
- Morgan Stanley, Tennis Pro Leylah Fernandez Inspire Through 'See It To Be It'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 26, 2022
Morgan Stanley debuted the TV spot featuring brand ambassador Leylah Fernandez, w ...
- Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The campaign launches with a new in-app shopping experience focused on discover ...
- Born To Shine...A Kendra Scott Founder Leads In Style
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 29, 2022
"We just rolled up our sleeves and together made magic happen ...
- Social Media Offer Outlet For Consumer Displeasure With Brands
Research Intelligencer, Robert Williams - Wednesday, August 17, 2022
Almost a fifth of people who abandoned a brand shared their displeasu ...
- It takes a Hyphen: Tracy-Locke Rebrands
Mediapsssst, Richard Whitman - Friday, August 12, 2022
The 109-year-old agency is reintroducing the hyphen to its name as pa ...
- Empower Rebrands My Fave Five App
Out to Launch, Steve McClellan - Monday, August 8, 2022
Nonprofit organization
MY FAVE FIVE has relaunched its mental wellness app wi ...
- Nurx and the Lessons of DTC Brand Building
The MediaPost Cases, Lisa Singer - Tuesday, August 30, 2022
From TikTok to TV, the fast growing telehealth brand is a ca ...
- Patient-Centered Creative
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Thinking more like a patient than a clinician opens a marketer's imaginati ...
- PowerDMARC Offers White-Label Branding Of Platform
Email Marketing Daily, Ray Schultz - Friday, July 29, 2022
Email authentication platform PowerDMARC seeks to empower MSP/MSSPs with private branding a ...
- Instacart Explores Advertising, Partners With Designer To Reach GenZ, Millennials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Instacart is partnering with streetwear fashion and accessories designer Anwar Carrots ...
- Creative Templating Platform Lucidpress Rebrands As Marq
Email Marketing Daily, Ray Schultz - Wednesday, July 27, 2022
The Marq platform allows firms to deliver content to their audiences on-bran ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 22, 2022
"That was the beginning of what has ended up being a pret ...
- Art + Science: LAGOS Jewelry Exec's Marketing Gem
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 15, 2022
"One of the keys to happiness for me has always been ...
- Vanilla Websites: Consumers Can't Tell One Ecommerce Site From The Other
Email Insider, Ray Schultz - Thursday, July 7, 2022
Brands are becoming homogenized and not providing unique functionality, Future Commerce repo ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- Atari Celebrates 50th Anniversary With New Logo
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, June 29, 2022
At 50 years old, Atari is one of the oldest gaming brand ...
- Keeping It Real With Crispy Green: Sustainability From The Inside Out
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 7, 2022
"I was a rock and roll singer for a long time, ...
- What Apple's Embrace Of BIMI Means To Email Marketers
Around the Net in Email, Ray Schultz - Friday, June 24, 2022
Apple’s new operating systems will support BIMI (Brand Indicators for Message Identification). Here&rsquo ...
- Hyper-Segmenting the Fan Base
The MediaPost Cases, Lisa Singer - Tuesday, July 12, 2022
Professional sports players may get a break during the off-season, but f ...
- Live Long And Prosper: How a Niche Marketer Found Success With Trekkies and Others
The MediaPost Cases, Lisa Singer - Tuesday, July 19, 2022
While Eaglemoss might not be a high-profile brand, most visitors to t ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Apple Joins List Of BIMI Supporters
Email Marketing Daily, Ray Schultz - Friday, June 17, 2022
Company will introduce branding-security feature in its next iOS release. ...
- The Winning Ticket: Engaging Customers in the Loyalty Game
The MediaPost Cases, Lisa Singer - Thursday, July 7, 2022
Incentivizing customers to engage and become brand loyalists is the holy gra ...
- Omnichannel Wow - Optimizing for Delight Across Live and Online Experiences
The MediaPost Cases, Lisa Singer - Tuesday, July 5, 2022
The soft-serve shop 16 Handles has always been about the on-premise experien ...