• by Lisa Singer , Staff Writer, September 13, 2023

Behind the Scenes with Christy Barnes

Camp Bow Wow's Christy Barnes shares her recipe for moving up, the need to advocate for oneself, and what it's like petting a shark...Yikes!

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“Being able to connect your projects, your ideas, your impact to actual business results, helps you to tell a great story and advocate for yourself to take it to that next level.” Christy Barnes has achieved a rarity in the world of marketing. She began her career as the marketing manager at Camp Bow Wow, and now, almost ten and a half years later, is the largest pet care franchise’s VP of Marketing. She advises anyone aspiring to rise through the ranks of an organization to bring ideas to the table, show your value to the company and always be open to trying new things. In this episode of Brand Insider: BTS, Christy also recommends making sure to surround yourself with people you can learn from and trust. She believes in not getting caught up in things you can’t change and to look to your job’s greater purpose when you need motivation…or she just watches the adorable pups on the doggie cam! You can watch the entire conversation here: