- Companies Should Communicate Via Social Media
Online Media Daily, Gavin O'Malley - Wednesday, December 21, 2011
Among social media users, a slight majority -- 50.7% -- now repo ...
- GroupM China: American Products Click With Young Chinese
Online Media Daily, Steve McClellan - Wednesday, December 14, 2011
The most buzzed-about brand by Chinese youths was Apple Computer. Of t ...
- Bounty's YouTube Channel is A Bounty of Video Goodness
Video Critique, Larry Dobrow - Thursday, December 15, 2011
More than I do friends, family members, celebrities or random wags capab ...
- Corry Exits Amphibian, Joins Unilever
MediaDailyNews, Steve McClellan - Friday, December 9, 2011
Amphibian, the Initiative unit that links digital extensions with clients' on-air campaign ...
- Mobile Behavior Could Finesse Search Strategy
Online Media Daily, Laurie Sullivan - Friday, December 9, 2011
Mobile queries on tablets could support a cross-channel search and TV campai ...
- inPowered Ad Platform Debuts, Drives Brand Influence
Online Media Daily, Gavin O'Malley - Thursday, December 8, 2011
It's been a long time coming for inPowered -- an ad platfo ...
- StumbleUpon Unveils Revamped Site
Online Media Daily, Mark Walsh - Tuesday, December 6, 2011
Content discovery engine StumbleUpon has launched an updated version of its servi ...
- PHD Wins Foot Locker Media Assignment
Raw, Steve McClellan - Wednesday, November 23, 2011
Omnicom's PHD has been awarded media duties for athletic shoe and appar ...
- Google Stepping Up Efforts To Squash Unofficial Google+ Brand Pages
Online Media Daily, Laurie Sullivan - Thursday, November 10, 2011
Google+ opened to business pages earlier this week, and within days, unoffici ...
- Weekly Sweeps... Snippets For Your VFOGI
Research Brief, Jack Loechner - Friday, November 11, 2011
1. Cash-Strapped Consumers Shift Brands 2. In Sickness and In Health ...
- Want Brand Love on Social? Offer Discounts
Marketing Daily, Karlene Lukovitz - Thursday, November 3, 2011
The top reason for following or liking a brand, company or celebri ...
- Digital Ad Spend Up, Better Metrics Needed
Online Media Daily, Gavin O'Malley - Wednesday, October 26, 2011
Brands and agencies will increase spending on digital video advertising by 2 ...
- New Technology Helps Brands Optimize Search Results
Online Media Daily, Laurie Sullivan - Wednesday, October 26, 2011
Conductor released a feature Wednesday in its search engine optimization platform Searchlig ...
- Brandery 'Graduates' Eight Promising Digital Start-ups
Raw, Joe Mandese - Monday, October 24, 2011
The Brandery, a Cincinnati-based non-profit that helps promising digital media and marketi ...
- If You Want Innovation In Your Career...
Online Spin, Cory Treffiletti - Wednesday, August 31, 2011
Start-ups, innovation, and brands: which of these three things don't belong? Y ...
- Rent This Movie...Because Morgan Spurlock Has a Lot of Money He Needs to Make
VidBlog, Steve Smith - Wednesday, August 24, 2011
Apple's iTunes has become a powerful mainstay for digital downloads of fi ...
- Petco Revamps Logo, Tagline
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
Installation of exterior signs featuring the new branding will begin on n ...
- IAB: New Domain Name Plan Would Hurt Brand Owners
Online Media Daily, - Monday, August 15, 2011
The Interactive Advertising Bureau warned on Monday that a plan to assi ...
- Study: Re/Max Ranks Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, July 27, 2011
Re/Max's high ranking is based primarily on strong performance in the "agen ...
- Brands Lack SEO Link-Building Skills
Online Media Daily, Laurie Sullivan - Wednesday, June 29, 2011
IBM and T-Mobile tied for first place overall in a study th ...
- Magazines Launch Parties To Put Selves, Brands Into Women's Hands
Around the Net In Media, Phyllis Fine - Friday, June 17, 2011
Redbook and Kiwi are just two of several magazines that are looki ...
- Study: Consumers See Luxury Brands As Reason To Buy
Marketing Daily, Tanya Gazdik - Monday, June 6, 2011
Luxury brands continue to lead the pack in the Brand Keys Fashi ...
- A Requiem For Brand Advertising
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
Brand guru Al Ries uses Starbucks as an example of a compa ...
- Social Networks Appealing To Affluents
Research Brief, Jack Loechner - Wednesday, May 25, 2011
Among the general population, the main reason cited for connecting with bran ...
- Selling the Goods: Retailers Embrace Video as Virtual Sales People
VidBlog, Steve Smith - Wednesday, May 25, 2011
We spend so much time focusing on the TV-like branding impact ...
- Modern Mom More Than "... A Regular Woman"
Research Brief, Jack Loechner - Wednesday, May 18, 2011
According to a recent Nielsen Company study, 34% of American households a ...
- HP Cloud Plan Leaked on LinkedIn
The Social Graf, Erik Sass - Wednesday, May 4, 2011
Everyone (or almost everyone) loves social media but there are plenty ...
- Whole Foods Kicks Off New Ranking For Cleaners
Marketing Daily, Sarah Mahoney - Friday, April 22, 2011
Claiming widespread consumer confusion -- even among its green-elite shoppers -- Who ...
- Resurrected Brands Include Apple, Old Spice, Lacoste and Keds
Around the Net In Brand Marketing, - Thursday, April 21, 2011
What do Apple, Burberry, Old Spice and Abercrombie & Fitch have ...
- Consumers More Likely to Complain to Peers about Bad Brand Experiences
The Social Graf, Erik Sass - Tuesday, March 15, 2011
Twenty-six percent of American consumers say they are "far more likely" ...