- Cable TV Nets Cut Ad Clutter Slightly In Q4
MediaDailyNews, Wayne Friedman - Friday, January 29, 2016
Some cable TV networks slowed down commercial clutter in the fourth quart ...
- Cable Companies Fight Proposed Set-Top Box Changes
PolicyBlog, Wendy Davis - Thursday, January 28, 2016
Cable companies are circling the wagons against possible new set-top box rul ...
- Strong TV Scatter Market Continues In Early 2016
MediaDailyNews, Wayne Friedman - Tuesday, January 26, 2016
MoffettNathanson Research expects total national TV advertising activity for the fourth quart ...
- Broadcast TV Ads Gain Slightly In December, Cable Dips
MediaDailyNews, Wayne Friedman - Monday, January 25, 2016
Looking at the fourth quarter of 2015, broadcast networks continued to s ...
- Viacom, Canvs Partner To Interpret Millennials' Language On Social Media
Mobile Marketing Daily, Ben Frederick - Monday, January 25, 2016
Viacom's marketing and creative team, Viacom Velocity, on Monday announced a partnersh ...
- ESPN's Viewing Steadier With Sports Than Non-Sports Fare
MediaDailyNews, Wayne Friedman - Friday, January 22, 2016
Total average viewership of live sports events from 2009 to 2015 h ...
- New Coalition Opposes Charter Takeover Of Time Warner
PolicyBlog, Wendy Davis - Thursday, January 21, 2016
Many of the organizations and companies that lobbied against Comcast's merger wi ...
- Yes, Netflix Isn't Only Ad-Free TV Platform -- Some Of Them Even Disclose Ratings
TV Watch, Wayne Friedman - Wednesday, January 20, 2016
TV ratings are for wimps. Ted Sarandos, chief content officer of Netfli ...
- Study: ESPN Popularity Wanes, 56% Would Drop Trad TV Service
MediaDailyNews, Wayne Friedman - Thursday, January 14, 2016
A new study suggests that just 6% would pay for a modest ...
- Turner Debuts Ad Lab, Looks To Improve Video Advertising
MediaDailyNews, Wayne Friedman - Wednesday, January 13, 2016
Looking to spur more linear and digital video ad innovation, cable netwo ...
- Al Jazeera America Shuts Down, Cites 'Unsustainable' Business Model
MediaDailyNews, Sara Guaglione - Wednesday, January 13, 2016
Al Jazeera is shutting down its American cable news channel after launchi ...
- Freeform Launches TV Everywhere App
MediaDailyNews, Wayne Friedman - Tuesday, January 12, 2016
On the heels of its new name change, the young-skewing network Freefo ...
- ESPN Grabs Softer College Football Championship Viewing
MediaDailyNews, Wayne Friedman - Tuesday, January 12, 2016
ESPN's college football championship game on Monday night witnessed a smaller decli ...
- Clarification: ESPN Ad Spend
MediaDailyNews, Wayne Friedman - Tuesday, January 12, 2016
In the story "Increases In 2016 TV Ad Spending? ESPN Gets T ...
- Syndication's Rerun Future: Real Growth Areas -- Or Real Concerns?
TV Watch, Wayne Friedman - Wednesday, January 13, 2016
Broadcast and cable TV syndication should be affected in a growing digita ...
- Increases In 2016 TV Ad Spending? ESPN Gets Top Marks Among Media Buyers
MediaDailyNews, Wayne Friedman - Monday, January 11, 2016
ESPN and other networks seem to be under duress with some subscribe ...
- 320K Time Warner Cable Customers' Emails Hacked
Email Marketing Daily, Jess Nelson - Thursday, January 7, 2016
An estimated 320,000 Time Warner Cable customers received an email or dire ...
- Turner's Martin Pushes New Blend Of Content, Marketing Messages
MediaDailyNews, Wayne Friedman - Thursday, January 7, 2016
John Martin, chairman/CEO of Turner Broadcasting, isn't worried about migrating consumers ...
- NBCU's Burke: DVRs, Time-Shifting Have Most Impact On Linear TV
MediaDailyNews, Wayne Friedman - Thursday, January 7, 2016
Stephen Burke, chief executive officer of NBCUniversal, worries about the future ...
- Trimming The Cable Network Fat: Fewer Commercials At Turner And Viacom
TV Watch, Wayne Friedman - Friday, January 8, 2016
Viacom and now Turner are set to significantly reduce their advertising loa ...
- Celebs Help Promote Voya Financial In New Ads
MAD, Larissa Faw - Tuesday, January 5, 2016
'Mom' star Allison Janney and 'Modern Family' regular Jesse Tyler Ferguson appe ...
- Syfy Kicks Off Syfy Labs At CES
MediaDailyNews, Wayne Friedman - Monday, January 4, 2016
NBCU cable network Syfy is starting up Syfy Labs, an innovation l ...