- RED Campaign Highlights Buying Metrics
MediaDailyNews, Wayne Friedman - Friday, May 28, 2010
Internet advertising network VideoEgg's pro-bono promotion of the HBO documentary "The Lazar ...
- Shanks Joins Fox Sports As President
MediaDailyNews, David Goetzl - Wednesday, May 26, 2010
Eric Shanks, who brought a drama about football to DirecTV and overs ...
- The State of Cable Advertising in 2010
MediaDailyNews, Marc Krigsman, Larry Rubin - Tuesday, May 25, 2010
Even in the face of a sluggish economy and tentative consumer spendin ...
- Stormy Weather: Dish Could Yank Weather Channel
MediaDailyNews, David Goetzl - Thursday, May 20, 2010
Dish Network has turned up the heat on the Weather Channel. ...
- Court Won't Hear Cablevision/FCC Must-Carry Case
Around the Net In Media, Fern Siegel - Wednesday, May 19, 2010
A U.S. appeals court in New York last year upheld the FCC ...
- ESPN Creates Ad Agency, Greater Collaboration With Marketers
MediaDailyNews, David Goetzl - Tuesday, May 18, 2010
ESPN is forming an in-house ad agency: ESPN CreativeWorks. Among its goa ...
- Upfront Market Expected To Sell Fast
MediaDailyNews, Wayne Friedman - Friday, May 14, 2010
With broadcast ratings erosion around 8%, cable network ratings erosion down ...
- Sherwin-Williams Brings Color Chips To Life
Marketing Daily, Tanya Gazdik - Friday, May 14, 2010
Three 30-second television spots take viewers into landscapes and cityscapes bursting wi ...
- TWC's 'TV Everywhere' Offered To FiOS TV Customers
MediaDailyNews, Wayne Friedman - Wednesday, May 12, 2010
In further pushing its "TV Everywhere" plan, Time Warner said Verzion Fi ...
- Comcast To Add 9,000 Movie Titles To VOD
MediaDailyNews, Wayne Friedman - Tuesday, May 11, 2010
A few days after the Federal Communications Commission gave movie studios t ...