- Ram Truck Hispanic Effort 'Most Comprehensive'
Marketing Daily, Tanya Gazdik - Wednesday, September 28, 2011
Chrysler Group LLC is calling its new Hispanic-focused campaign its most comprehensi ...
- Existence Precedes Essence In Toyota Yaris Campaign
Marketing Daily, Karl Greenberg - Friday, September 23, 2011
The effort for Toyota Yaris focuses on the vehicle's essence. "Yaris," sa ...
- Audi A6 Takes Over Jersey City In FX Original TV Series
Marketing Daily, Karl Greenberg - Friday, September 23, 2011
Audi, which launched its campaign for the A6 this month with creati ...
- Pepsi Re-Rolls Out The Big Guns In 'X Factor' Debut Spots
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 22, 2011
You weren't in a time warp, Bruce Horovitz assures us in ...
- Smart Launches "Un-Big" Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 21, 2011
German luxury carmaker Mercedes-Benz is relaunching the Smart car in the Unit ...
- Clarification: 1-800-Dentist Previously Worked With DonatWald+Haque
Marketing Daily, - Tuesday, September 20, 2011
Due to incorrect information provided by the company,
1-800-Dentist Puts Tee ... - Killing the 'King' Looks Positive For Burger King
Marketing Daily, Karlene Lukovitz - Tuesday, September 20, 2011
The new, much less edgy and teen-oriented creative approach has been second-guess ...
- Zipcar Taps Levy For Humorous Take On Urban Life
Marketing Daily, Karl Greenberg - Tuesday, September 20, 2011
Car share company Zipcar has tapped comedian Dan Levy for a vid ...
- Mexican Soft Drink Jarritos Launches General Market Push
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 20, 2011
You may have seen people washing down pico de gallo with Jarrit ...
- New Owners Prep Marketing For VO5
Marketing Daily, Sarah Mahoney - Monday, September 19, 2011
Alberto VO5's new owner says it will reposition the old haircare bran ...
- Ally Bank Launches 'People Sense' Campaign
Marketing Daily, Tanya Gazdik - Monday, September 19, 2011
Ally Bank is launching its first new ad campaign in almost exact ...
- UBS Halts Ad Campaign In Wake Of Scandal
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
So much for the ironclad equity of Swiss banks. UBS saw i ...
- Ritz-Carlton Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
The Ritz-Carlton has launched a $10 million advertising campaign comprising direct mai ...
- Wells Fargo Rolls Out Post-Acquisition Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 19, 2011
Three years after its $15.1 billion purchase of the ailing financial franchi ...
- Marriott's Fairfield Inn Says 'Let's Get It Done'
Marketing Daily, Tanya Gazdik - Tuesday, September 13, 2011
Kathleen Coney, director, brand marketing, Fairfield Inn & Suites by Marriott, shar ...
- Nielsen Unveils Plan To Make Facebook Panel The 'GRP' Of Online Advertising, Cites New 'Demo' Breaks
Online Media Daily, Joe Mandese - Wednesday, September 14, 2011
Nielsen Tuesday unveiled a push to turn the new online campaign ratin ...
- Intel May Not Be Inside, But It's Using Apple's iAds To Demonstrate The Power Of Its Chips
Online Media Daily, Joe Mandese - Wednesday, September 14, 2011
In what is likely its most ambitious and imaginative mobile advertising campai ...
- 2011 OMMA Awards Finalists Announced
Online Media Daily, The Editor - Thursday, September 8, 2011
OMMA magazine is pleased to announce the finalists for the 2011 OM ...
- Bewitching Buyers
OMMA Magazine, Mike Monello - Monday, September 12, 2011
In 1998 I joined four friends in Orlando, Fl., to produce wh ...
- Treading the Web
OMMA Magazine, Christine Champagne - Monday, September 12, 2011
Speedo is known for innovations ranging from the creation of the first-ev ...