- Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Real-Time Daily, Joe Mandese - Monday, September 29, 2014
The fastest-growing segment of media-buying isn't a medium, but a way ...
- HootSuite Secures Another $60 Million
Social Media & Marketing Daily, Mark Walsh - Thursday, September 25, 2014
HootSuite may have to change its name to LootSuite. The social med ...
- HelloWorld, Chico's FAS Launch Online Charity Campaign
MAD, Larissa Faw - Wednesday, September 24, 2014
The retail company is launching Pink My Pic, a digital charitable givi ...
- MasterCard's 'One More Day' Idealizes Vacation
Marketing Daily, Tanya Gazdik - Tuesday, September 23, 2014
MasterCard is launching a travel-focused campaign to prod work-obsessed Americans to ta ...
- AmerisourceBergen Launches First Company-Wide Effort
Marketing Daily, Tanya Gazdik - Sunday, September 21, 2014
"The journey to a complete ad campaign taught us that we ne ...
- FirstBank Targets Mid-Sized Business
Marketing Daily, Tanya Gazdik - Friday, September 19, 2014
The commercial draws a line between fame (nowadays) and legacy. Its fir ...
- Morrisons Revenue Drops Despite Biggest Ever Marketing Push
Around the Net In MAD London, Sean Hargrave - Friday, September 12, 2014
Morrisons is blaiming challenging trading conditions for a fall in turnover a ...
- Apple Hits Sour Note With Direct Marketing Ploy
MoBlog, Mark Walsh - Friday, September 12, 2014
When CEO Tim Cook capped off the marathon Apple keynote on Tuesd ...
- Kendall-Jackson's New Wine Targets 'Mature Millennials'
MAD, Larissa Faw - Wednesday, September 10, 2014
The wine maker has launched a new label-K-J Avant-and San Francisco-based He ...
- Zillow Increases Ad Budget
Marketing Daily, Tanya Gazdik - Thursday, September 11, 2014
Zillow is increasing its ad budget for its current campaign with t ...
- ALS Ice Bucket Raises $110M In Donations, Marketers Take Note
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, September 10, 2014
With most of the water poured, ice melted, and buckets returned ...
- TubeMogul Adds Nielsen OCR To Mobile Video Reporting
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Programmatic video ad platform TubeMogul on Friday announced it has been nam ...
- Neustar Taps comScore For vCE Ratings, Viewability Measurement
Real-Time Daily, Tyler Loechner - Friday, September 5, 2014
Neustar has partnered with comScore to bring validated Campaign Essentials (vCE) ...
- Voya Completes Metamorphosis From ING
Marketing Daily, Tanya Gazdik - Friday, September 5, 2014
Voya Financial, formerly ING U.S. Inc., is launching a consumer marketing campai ...
- Hootsuite Acquires Social Platform Brightkit
Social Media & Marketing Daily, Laurie Sullivan, Mark Walsh - Thursday, September 4, 2014
Social media marketing platform Hootsuite on Thursday announced its latest acquisition: Brightki ...
- Benchmarks Shift As Advertisers Take Aim Online
Marketing Daily, Tanya Gazdik - Thursday, September 4, 2014
Despite narrower, more focused online campaigns, fewer ad impressions are hitting the ...
- John Hancock Ads Embrace Reality
Marketing Daily, Tanya Gazdik - Wednesday, September 3, 2014
Being forced into early retirement or discovering that someone close has di ...
- Nielsen: Brands Targeting Online More Narrowly, Missing Greater Share Of Intended Targets
MediaDailyNews, Joe Mandese - Tuesday, September 2, 2014
While the ad industry has embraced conventional audience ratings as a meth ...