- 'Shape' Launches New Campaign Focused On Readers' Goals For 2017
Publishers Daily, Sara Guaglione - Thursday, December 29, 2016
"Shape" has launched a new editorial campaign called "Personal Best," dedicated ...
- Planters Plays Up Peanut's 'Craveability'
Marketing Daily, Aaron Baar - Tuesday, December 27, 2016
"Whereas 'Power of the Peanut' was focused on the nutritional benefits peanu ...
- Earned Media, Strategic Timing Pushed Trump Over The Edge
Red, White & Blog, Philip Rosenstein - Wednesday, December 28, 2016
One powerful illustration of the influence of earned media in the 20 ...
- Trump's Campaign Rallies Helped Sway Voters
Red, White & Blog, Philip Rosenstein - Tuesday, December 27, 2016
Donald Trump took the outsider approach to the extreme -- running ...
- #WellYesMoment Campaign Launches Campbell's 'Clean' Canned Soup
Marketing Daily, Karlene Lukovitz - Wednesday, December 21, 2016
Campbell has timed the launch of its line for the New Yea ...
- Trump Wins Electoral College As Expected
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, December 20, 2016
Despite Trump’s almost 3 million vote deficit to Hillary Clinton on Electi ...
- Kuoni Believes Brexit Will Not Deter Brits From Travelling
Around the Net In MAD London, Sean Hargrave - Friday, December 16, 2016
Neither the weak pound or security threats will be enough to tu ...
- Libertarians Emerge As Anti-Trump Block
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, December 15, 2016
The never-Trump group of Republicans have gone silent, with Libertarians now taki ...
- Spalding Campaign With Chris Paul To Honor Basketball's 125th
Marketing Daily, Barry Janoff - Wednesday, December 14, 2016
The campaign will focus on a digital "call-to-action" effort directing basketball fa ...
- Pew Poll Reaffirms Trump's Weak Mandate
Red, White & Blog, Philip Rosenstein - Friday, December 9, 2016
Mirroring what we saw during the general election, a mere 37% ...
- Faithless GOP Elector Emerges In Texas
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, December 7, 2016
In an op-ed for The New York Times, Republican elector from Tex ...
- The 22-Year-Old Student Who Ran Trump's Arizona Campaign
Red, White & Blog, Philip Rosenstein - Tuesday, December 6, 2016
Danny Cox, a marketing major at ASU, began his political career wi ...
- Denver Broncos Launch AR-Based Campaign
Around the Net in IoT, Chuck Martin - Monday, December 5, 2016
A new Denver Broncos augmented reality experience is now engaging fans taki ...
- Ohio Lottery Sends Grandma, Grandpa To A Better Place
Marketing Daily, Aaron Baar - Friday, December 2, 2016
To ring in the season, it takes a page out of t ...
- Popeyes Launches Football Engagement Hub
Marketing Daily, Karlene Lukovitz - Friday, December 2, 2016
Phase one of the campaign, running through Christmas Day, focuses on colle ...
- Lawsuits Aim To Block Michigan, Wisconsin Recounts
Around the Net In Marketing Politics, Philip Rosenstein - Friday, December 2, 2016
With the recount in Wisconsin already on its way, Republicans are fili ...
- Trump, Clinton Aides Meet Face To Face At Harvard Event
Around the Net In Marketing Politics, Philip Rosenstein - Friday, December 2, 2016
In what has been a tradition for decades, top aides from t ...
- Trump Makes More Admin Picks, But Questions Still Loom
Red, White & Blog, Philip Rosenstein - Friday, December 2, 2016
The Trump transition team has stacked up a few more administration pic ...
- Jill Stein Now Files For Recount In Michigan
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, December 1, 2016
After filing for recounts in Wisconsin and Pennsylvania, Green Party candidate Ji ...