- Imagine That! P&G's Bounty Now Promises To Clean
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 29, 2010
In "Campaign Spotlight," Stuart Elliott reports that Procter & Gamble has be ...
- Goodwill Looks To Measure Donation Effect
Marketing Daily, Karl Greenberg - Monday, June 28, 2010
The effort also includes a new "Donate" icon, a "D" with recycle-sty ...
- Group Urges Mothers To Avoid 'Booby Traps'
Marketing Daily, Aaron Baar - Friday, June 25, 2010
"Everybody likes to have a laugh," says Best for Babes co-founder Betti ...
- Chipotle Mexican Grill Wants Your Spam
Marketing Daily, Karlene Lukovitz - Friday, June 25, 2010
It's a clever social media- and Web advertising-driven campaign designed to genera ...
- Target Promotes Volunteerism, Aims At Ice Cream Lovers
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 24, 2010
Target is offering two new super premium flavors of Ben & Jerry ...
- Coke Coast Clean-Up Effort Raises $566,000
Marketing Daily, - Wednesday, June 23, 2010
A "Care For Our Coast" campaign, in which the Coca-Cola Bottling Compa ...
- Kenneth Cole Launches Save-the-Gulf Facebook Store
Marketing Daily, - Tuesday, June 22, 2010
The effort, on behalf of Cole's Awearness Foundation, will donate 100% ...
- Nokia, 'Heroes' Creator Kring Team For 'Good'
Marketing Daily, - Tuesday, June 22, 2010
The game, Conspiracy For Good, uses online and real-world participatory tasks ...
- Subway Sponsors Little League Charity Tour
Marketing Daily, - Tuesday, June 22, 2010
During the tour, baseballs designed by Little Leaguers are autographed by celebritie ...
- Pepsi Uses Sports To Drive Refresh Project
Around the Net In Brand Marketing, Thom Forbes - Friday, June 18, 2010
Barry Janoff talks to Jeff Dubiel, Pepsi vp-sports marketing, about the company ...
- Latisse Enlists Celebs To Support Make-A-Wish
Marketing Daily, Tanya Gazdik - Wednesday, June 16, 2010
Inspired by the tradition of blowing on a fallen eyelash to ma ...
- Colbert's Blab-Bing Yields Aid To Gulf Coast
Marketing Daily, Aaron Baar - Wednesday, June 9, 2010
"We're always looking for ways to promote Bing to build brand awareness ...
- Chase Re-Ups Community Giving Program
Marketing Daily, - Wednesday, June 9, 2010
New York-based Chase has kicked off its Chase Community Giving Summer 20 ...
- Patrón National Train Tour To Benefit Gulf Coast
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
At each stop, top local chefs will create Patrón-inspired events at t ...
- Kimberly-Clark's Depend In Prostate Effort
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Kimberly-Clark's Depend brand today launched the second year of "The Depend Campai ...