- Cox's Facebook Effort Raises Money For Charity
Marketing Daily, Tanya Gazdik - Wednesday, December 28, 2011
The effort consists of a Holiday Digeez Snow Globe that allows Cox ...
- What Happens In December Should Not Stay In December
Marketing: Causes, Doug Weinbrenner - Tuesday, December 27, 2011
After weeks of overindulging and under-preparing, the toxic combination has now settl ...
- Good Karma Goods Hot During Holiday
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 23, 2011
When part of the purchase price of a gift benefits charity, ...
- Beaulieu Vineyard Fights Hunger With Social Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2011
The Napa, Calif.-based winery started a program in the fall with donatio ...
- Success Means More, More, More Mobile
Marketing: Causes, Sherry Orel - Monday, December 19, 2011
In a down economy everyone has to make hard choices about h ...
- AT&T Teams With Causes.com
Marketing Daily, Aaron Baar - Thursday, December 15, 2011
Through the partnership, Causes.com members can use the platform to trigger AT& ...
- What Do Women (And Men) Want?
Marketing: Causes, David Hessekiel - Monday, December 12, 2011
Sigmund Freud, the father of psychoanalysis, is famous for having asked t ...
- Purina Launches Initiatives Benefiting Shelters
Marketing Daily, Tanya Gazdik - Wednesday, December 7, 2011
Beginning this week, QR code stickers will appear on the front ...
- P&G Sells PUR, Keeps Global Clean Water Program
Marketing Daily - Top of the News, Thom Forbes - Wednesday, December 7, 2011
The PR Newswire headline reads: "Helen of Troy Limited Announces Definitive Agreeme ...
- Allstate Donates To 'Autism Speaks'
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
An estimated 1.5 million individuals in the U.S. and tens of millio ...
- Truth Taps Jeff Staple For Apparel
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
Through the relationship, Truth is producing a limited-edition line of t-shirts call ...
- Give Twice This Holiday Season
Marketing: Causes, Paul Jones - Monday, December 5, 2011
Here are five fun ideas, appropriate for Christmas or Hanukah, with somethi ...
- Mo' Money, Mo' Causes: How The Web And Social Media Turn Many Into Health Marketers
Marketing: Health, Chad Capellman - Friday, December 2, 2011
As I'm writing this, I don't feel quite like myself. But that ...
- All Pain, No Gain
Marketing: Causes, Doug Weinbrenner - Monday, November 28, 2011
There are times in all of our lives - sometimes all t ...
- Toyota Brings Production System To Food Baskets
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 22, 2011
A group of Toyota volunteers has applied the Toyota assembly system ...
- Toyota, Andrew Zimmern Take 'Appetite' South
Marketing Daily, Karl Greenberg - Friday, November 18, 2011
Toyota is launching the third season of its Appetite for Life campai ...
- Telegram To Nonprofits: The Telegraph Is Here To Stay
Marketing: Causes, Joe Waters - Monday, November 21, 2011
"WHAT HATH GOD WROUGHT" -- The first message sent by Samuel Mors ...
- Patron Sponsors Live Studios, Auctions For The Arts
Marketing Daily, Karlene Lukovitz - Wednesday, November 16, 2011
And one artist's work will be used in a Patron print ...
- JCPenney Introducing Foursquare, QR Promos
Marketing Daily, Sarah Mahoney - Friday, November 11, 2011
On Thanksgiving Day, every person who adopts a Salvation Army Angel ...
- Stonyfield, Organic Valley Team For Online Campaign
Marketing Daily, Tanya Gazdik - Friday, November 11, 2011
The campaign will benefit Wholesome Wave, a Bridgeport, Conn.-based nonprofit whose progra ...
- Ringo Starr Rocks For Timberland
Marketing Daily, Sarah Mahoney - Thursday, November 10, 2011
Maybe it does come easy: Rock legend Ringo Starr is partnering wi ...
- Methamphetamine Project Offers Teens The Facts
Marketing Daily, Aaron Baar - Tuesday, November 8, 2011
A new marketing campaign intended to warn teens about the dangers ...
- Heinz, Orange Leaf Campaigns Support U.S. Troops
Marketing Daily, Karlene Lukovitz - Wednesday, November 2, 2011
Heinz Ketchup is distributing special 20-ounce bottles in participating restaurants across t ...
- Flipflop Wines Uncorks Sweeps With Charity Twist
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2011
The promotion, "Flipflop Wines Give the Gift of Giving," will send t ...
- Red Goes White, But What About Green?
Marketing Daily, Alison DaSilva - Friday, October 28, 2011
It may still be October, but one brand is already dreaming ...
- Singing The Blues For Pink
Marketing Daily, Vanessa Horwell - Tuesday, October 25, 2011
How the marketing of one cause can overshadow many others. ...
- Study: 67% See Increase In Cause-Marketing In '12
Marketing Daily, Sarah Mahoney - Monday, October 24, 2011
As more marketers try to link themselves to do-good missions that resona ...
- Dove Asks Women: 'Who Inspired You?'
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Dove is asking women "Who Inspired You?" in a promotion that ...
- Creating Momentum And Movements
Marketing: Health, Prodeep Bose, Elizabeth Elfenbein - Friday, October 21, 2011
It's hard to pin down when it all began, but today the ...
- Allstate, YWCA Raise Domestic Violence Awareness
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2011
The main component of the program is its website, www.PurplePurse.com, which ...