- New Snack Line Supports Veterans
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, October 18, 2011
Ad executives Alan Blum and Charles Herbstreith founded Five Point Snacks, whi ...
- Walmart Foundation Taps Gates Exec
Marketing Daily, Sarah Mahoney - Monday, October 17, 2011
Walmart named Sylvia Mathews Burwell president of its Walmart Foundation, replacing t ...
- Pillsbury, Gospel Artists Launch Contest
Marketing Daily, - Thursday, October 6, 2011
Pillsbury is extending its partnership with Grammy-winning gospel duo Mary Mary f ...
- Yoplait, Lauder, Macy's, Kohl's Expand Pinkthink
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
October is, of course, Breast Cancer Awareness Month. But since its beginni ...
- MediaVest, Draft FCB Join Vibrant Ride Bikes
Marketing Daily, - Thursday, September 29, 2011
MediaVest and Draft FCB are joining online ad company Vibrant for Bi ...
- Yoplait, Betsey Johnson Team Up In NYC
Marketing Daily, - Thursday, September 29, 2011
General Mills's Yoplait is working with fashion designer Betsey Johnson on brea ...
- Putting The Social Back Into Social Media
Marketing: Green, Brad Stewart - Wednesday, September 28, 2011
With all the talk of the Tumblrs, Groupons, Facebook, Google+, et al ...
- Kroger Features Employees Who Are Breast Cancer Survivors In New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 27, 2011
Kroger has committed $3 million in donations for local breast cancer initiativ ...
- Energizer Bunny Rocks Apple's IAd Network
Marketing Daily, Aaron Baar - Monday, September 26, 2011
"People's music tastes vary. But one thing we hope most people wi ...
- Sharpie Invites Celebs, Fans To 'Ink It Pink'
Marketing Daily, Tanya Gazdik - Monday, September 26, 2011
"While woman are a primary purchaser, that's only one part of t ...
- Dillard's, 'Southern Living' Benefit McDonald House
Marketing Daily, - Monday, September 26, 2011
To benefit Ronald McDonald House Charities, Dillard's says it will again se ...
- Unite To Ignite
Engage:Teens, Denise Restauri - Thursday, September 22, 2011
Teens want to unite to ignite. They want to change the worl ...
- Miller Lite, Goodyear, Dollar General Back 'The Chase'
Marketing Daily, Tanya Gazdik - Friday, September 16, 2011
Miller Lite will give a "man cave" to two winners every ti ...
- Consumers More Critical Of Cause Marketing
Marketing Daily, Karl Greenberg - Friday, September 16, 2011
"One of the most interesting developments in the area of social go ...
- ING Awards $100,000 To Combat Childhood Obesity
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2011
The grants support a minimum of an eight-week running program that wi ...
- Zespri Kiwifruit Kids App Benefits Obesity Fight
Marketing Daily, Karlene Lukovitz - Wednesday, September 7, 2011
Zespri International Limited has launched Kiwifruit for Kids, a Facebook app th ...
- Bali's 'Live Beautifully Daily' Launches
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2011
Bali Intimates is kicking off the latest in its efforts to li ...
- Chipotle Creates Sustainable Food Foundation, Film
Marketing Daily, Tanya Gazdik - Tuesday, August 30, 2011
The fast casual restaurant chain is also debuting a film that sho ...
- Emergen-C Launches Extension For Kids
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The company is timing the launch with the beginning new school ye ...
- Grassroots Effort Backs Sir Richard's Condoms
Marketing Daily, Karl Greenberg - Tuesday, August 30, 2011
The cause model for Sir Richard's condoms, which come in handkerchief-style pla ...
- BBH Barn Interns: First Sartalics, Now 'Social Tattoo'
Creative Media Blog, Amy Corr - Monday, August 29, 2011
Three weeks ago, I wrote about a trio of BBH Barn inter ...
- Danimals Offers Playground Makeovers
Marketing Daily, - Friday, August 26, 2011
The Dannon Company's kids' yogurt/smoothies brand, Danimals, has launched a "Rally f ...
- Marketers Dance Closer to 9/11 Anniversary
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2011
As the 10th anniversary of 9/11 approaches, marketers like the Home Depo ...
- Subaru Bows Facebook Cause-Marketing Program
Marketing Daily, Karl Greenberg - Thursday, August 25, 2011
The program gives $250 for every new Subaru vehicle sold or leas ...
- Cause Marketing: Women Prefer Brands That Donate With Each Purchase
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 25, 2011
The Integer Group asked a panel of 1,200 Americans what would influen ...
- Goya Sponsors Concerts, Food Donations
Marketing Daily, - Wednesday, August 24, 2011
As part of its "Goya Gives" campaign, a series of initiatives develop ...
- Sears Contest Offers $250,000 In Gifts For Vets
Marketing Daily, - Wednesday, August 24, 2011
Sears says it will partner with Rebuilding Together for a new initiati ...
- Snapple, Maroon 5 Band Team on Tea
Marketing Daily, - Monday, August 22, 2011
Snapple has partnered with Grammy award-winning rock band Maroon 5 to laun ...
- Allstate Links With Radio Personality Tom Joyner
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
The Northbrook, Ill.-based insurance company will donate $10 to the foundation f ...
- Dick's Sporting Goods Backs Concussion Testing
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 15, 2011
Through a program it calls Protecting Athletes through Concussion Education, or PAC ...