Allstate Links With Radio Personality Tom Joyner
Allstate hopes to double the contribution its "Quotes for Education" program makes to college-bound students via its partnership with The Tom Joyner Foundation.
The Northbrook, Ill.-based insurance company will donate $10 to the foundation for every insurance quote (auto, renters, homeowners and more), up to $200,000, received through Dec. 31. Consumers can ask for quotes online at a dedicated Web site by phone or via an agent.
The program continues Allstate's history of investing in initiatives that strengthen Historically Black Colleges and Universities (HBCUs). This is the third time Allstate has linked with nationally syndicated radio personality Tom Joyner for the effort. Allstate also is linked with Joyner to sponsor the Allstate Tom Joyner Family Reunion.
Although the deadline for entries for a contest to get tickets to the event has passed, that Web site includes Grammy and Oscar Winner Jennifer Hudson, Brian McKnight, Kenny "BabyFace" Edmonds and Keith Sweat. The Labor Day event takes place at the Gaylord Palms Resort in Orlando, Fla.
"In addition to supporting a trusted community partner like The Tom Joyner Foundation, we're also pleased that this program engages families and communities as part of the solution," said Kimberly Turner, marketing manager for Allstate, in a release. The program is part of Allstate's "Beyond February" initiative, which strives to engage African-American consumers year-round, not just during Black History Month.
The foundation's primary mission is helping to keep students enrolled in Historically Black Colleges & Universities (HBCUs). Since 1998, it has raised more than $60 million to help keep students enrolled in black colleges, has assisted more than 14,000 students and worked with more than 100 HBCUs. Throughout the week, the foundation announces scholarship winners on Joyner's nationally syndicated radio show.
State Farm is also a sponsor of Joyner's radio show, with ads featured prominently on that Web site.
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