- Sutter Home Wine Supports Breast Cancer Research
Marketing Daily, Tanya Gazdik - Friday, August 12, 2011
"Women are the largest demographic within our social media sites," Megan Steff ...
- Back To School, Back To Reality (Part I Of III)
Engage:Teens, Jeffrey K. Rohrs - Thursday, August 11, 2011
For marketers, the new, back-to-school realities present myriad challenges. In this three-pa ...
- Jimmy Dean, Hillshire Expand Social Media Outreach
Marketing Daily, Karlene Lukovitz - Tuesday, August 9, 2011
The brands, making their second appearance at the show, were diamond (highest-leve ...
- Levi's Latest 'Go Forth' Effort: Strictly Social
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2011
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended ...
- Brand-Sponsored Water Conservation Effort Gets Weird
Marketing Daily, Karl Greenberg - Tuesday, August 9, 2011
The campaign, for which the Knoxville, Tenn.-based agency secured backing from t ...
- Viva Cause Marketing!
Marketing Daily, David Hessekiel - Tuesday, August 9, 2011
It can enhance business reputations, strengthen customer loyalty, attract, retain and motiva ...
- Honda Hits Road Again With 10th Annual Civic Tour
Marketing Daily, Karl Greenberg - Monday, August 8, 2011
Honda has been running the Honda Civic Tour for ten years. B ...
- For Breast Cancer, Nine West To Pay Models By The Mile
Marketing Daily, - Thursday, August 4, 2011
As part of its ongoing commitment to Fashion Targets Breast Cancer, Ni ...
- Tully's Coffee Helps Create Community Centers
Marketing Daily, Karlene Lukovitz - Monday, August 1, 2011
Tully's Coffee has teamed with Pomegranate Center on a "Taste of Communit ...
- Pink Doesn't Work For Breast Cancer Awareness
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 29, 2011
A new study shows that use of the color pink doesn't bui ...
- World Vision Taps Ryan Partnership For Promotions
Marketing Daily, - Wednesday, July 27, 2011
World Vision, one the largest relief and development organizations in the worl ...
- Whole Foods Launches Children's Food Foundation
Marketing Daily, - Monday, July 25, 2011
As part of its efforts to become the go-to store for fami ...
- State Farm Ties Contest Into Charities, MLB
Marketing Daily, - Friday, July 22, 2011
State Farm has enlisted singer Mandy Moore in promoting its "Go ...
- Secret's 'Mean Stinks' Enlists 'Glee' Star
Marketing Daily, Tanya Gazdik - Thursday, July 21, 2011
Secret consumers will also be able to show support for "Mean Stink ...
- Mountain Biking Effort Focuses On 'Trail Love'
Marketing Daily, Karl Greenberg - Tuesday, July 19, 2011
Mountain biking is huge, but riders are a solipsistic lot who'd rath ...
- Disconnect Between Causes, Products Deter Buying
Marketing Daily, Tanya Gazdik - Friday, July 15, 2011
Although the majority of Americans (96%) say they can identify two ...
- Arnold To SVP, Biz Development, Media Ventures
MediaDailyNews, - Tuesday, July 12, 2011
Media Ventures Group has named Rod Arnold senior vice president, business developme ...
- Walmart Spends $25 Million On Kids' Summer Programs
Marketing Daily, - Monday, June 27, 2011
Walmart and its Walmart Foundation say they are giving $25 million ...
- Corporate Citizenship Isn't Like Going To Confession
Marketing Daily, Karl Greenberg - Thursday, June 23, 2011
If marketers at major brands are trying to honestly figure out h ...
- Truth Anti-Smoking Tour Hits The Road
Marketing Daily, - Tuesday, June 21, 2011
The truth campaign, a youth-focused effort to keep kids away from cigarette ...
- Southwest Airlines Sponsors Conservation Tour
Marketing Daily, Tanya Gazdik - Friday, June 17, 2011
In honor of the Dallas-based airline's 40th birthday, the group will comple ...
- Infiniti Plays Polo In Tennessee
Marketing Daily, - Tuesday, June 14, 2011
Infiniti will be presenting sponsor of this weekend's Chukkers for Charity's "H ...
- KSL Won't Air NBC's 'Playboy Club'
MediaDailyNews, David Goetzl - Monday, June 13, 2011
The NBC station in Salt Lake City, owned by an arm ...
- Union Lobbies Social Media to Fight Free Trade
The Social Graf, Erik Sass - Friday, June 10, 2011
One of the remarkable things about social media is its flexibility, whi ...
- Caucasians Fall Significantly Behind Online Support of Social Issues and Causes
Research Brief, Jack Loechner - Thursday, June 9, 2011
According to the new Dynamics of Cause Engagement study, conducted by Georgeto ...
- Minority Groups More Likely to Support Online Causes
The Social Graf, Erik Sass - Tuesday, May 31, 2011
Significant proportions of African-American (30%) and Hispanic (39%) adults say they a ...
- Walmart, Home Depot Each Pledge $1 Million For Joplin, Mo.
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 27, 2011
Each company had stores there that were destroyed by a tornado th ...
- Can Livestrong Survive The Tarring Of Armstrong?
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 26, 2011
Under the headline "Careening Downhill," a Boston Globe editorial this morning opine ...
- Gap Hooks Up With Goodwill For Donation Drive
Marketing Daily, Sarah Mahoney - Monday, May 23, 2011
People who bring clothing donations into their local Gap store through M ...
- BroadCause Boosts Activism Via Social Media
Online Media Daily, Gavin O'Malley - Thursday, May 19, 2011
How much social media buzz can you build in seven days? Cause-marketi ...