Bali's 'Live Beautifully Daily' Launches
Bali Intimates is kicking off the latest in its efforts to link the department-store bra brand with fund-raising efforts for the Breast Cancer Research Foundation, with a "Live Beautifully Daily" campaign.
The social media effort draws on the expertise of celebrity stylist Jennifer Rade, who will offer tips on fit and styling, and is a continuation of its connection with BCRF. Earlier this month, Bali, owned by Hanes, began its second-annual fund-raising drive to support BCRF. For every 25 new "likes" the Bali Facebook page received, the company donated $25 -- generating 25,000 new fans and $25,000 for BCRF.
In this phase, Bali will match donations to BCRF made by Bali Facebook fans -- up to an additional $25,000 -- for a total donation of up to $50,000. Since beginning its partnership with BCRF in 2007, Bali has donated more than $200,000.
"The Bali brand inspires women to live beautifully by providing intimate apparel that looks great on and under clothes -- helping to strengthen confidence," says Rade in the company's release. "My philosophy is similar to that of Bali: any woman can look and feel beautiful if she starts her day with confidence and with the goal to live beautifully."
BCRF, founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding research, runs the "Shop Pink" effort, which helps makes those pink ribbons so ubiquitous every October. The organization promises that this year, 90% of each dollar it receives goes directly to research and awareness efforts.