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SARAH MAHONEY

Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping". You can reach Sarah at sarah.s.mahoney@gmail.com.

Articles by Sarah All articles by Sarah

  • Nike Sharpens Its Retail Edge  in Marketing Daily on 08/04/2015

    "These stores make a very big difference to the brand," says Andrea Weiss, a retail consultant and founder of the O Alliance in New York. Even though most of the athletic giant's customers buy their Nike products somewhere else.

  • Walmart, Target, Old Navy Lead Early Back-To-School Race in Marketing Daily on 08/03/2015

    Walmart and Target are in first and second place -- and are also both significantly ahead of their rankings last year at this time, with 62% of parents saying they'd consider shopping at Walmart, and 53% saying they would choose Target.

  • For Cowboy Cool, Wrangler Launches No-Sweat Jeans in Marketing Daily on 07/31/2015

    The ad campaign for the launch includes television, digital, print, radio, and billboards as well as interactive in-store elements, and it's the first from Toth+Co, which recently added the Premium Performance line to its existing Wrangler assignments.

  • At Whole Foods, Consumer Karma Bites Back in Marketing Daily on 07/30/2015

    While it's clear that the overcharging scandal hurt results in this past quarter, it seems just as evident that burned consumers are in no hurry to come back to a company that has long struggled to shed its "Whole Paycheck" nickname.

  • Kimmel Brings Comedy Game For Adidas, Foot Locker in Marketing Daily on 07/30/2015

    The company hopes that adding Jimmy Kimmel will help it push the comedic edge it has tried to hone throughout the #Approved campaign. The ad promotes both the Adidas Originals ZX Flux Prism Sole and Red Galaxy models.

  • YouTube Magic Powers New Old Navy, Macy's, Target Campaigns in Marketing Daily on 07/29/2015

    With back-to-school spending tightening up, the country's biggest retailers are going full-on Motown to win kids over, with Old Navy, Macy's, and Target all introducing musical campaigns inspired by YouTube legends.

  • Millennials Driving Denim's Comeback in Marketing Daily on 07/28/2015

    It's not that the rest of America doesn't appreciate denim. NPD says 63% of people it surveyed say they love their jeans. They're just not buying new ones, with just 32% reporting that they've bought themselves a new pair in the last five months.

  • Skechers, Adidas, Converse Shake Up Summer Sneakers  in Marketing Daily on 07/25/2015

    Summer may be the sleeper season for footwear sales, but that isn't slowing major sneaker brands down, with Skechers, Adidas and Converse all piling on the news this week.

  • Amazon Poised To Pass Macy's In Clothing Sales in Marketing Daily on 07/23/2015

    While threats of e-commerce wiping out local malls have been around almost as long as the Internet, they just became a whole lot more specific: A new report from Cowen and Co. reports that by 2017, it expects Amazon to take first place in U.S. apparel sales, passing Macy's.

  • JCPenney Readies 'Bend The Trend' Campaign in Marketing Daily on 07/22/2015

    JCPenney is hoping to win over the back-to-school crowd by appealing to kids' love of fashion mash-ups: Its new "Bend the Trend" campaign targets a growing interest in personalized style.

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