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Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping". You can reach Sarah at

Articles by Sarah All articles by Sarah

  • Nike Sharpens Its Retail Edge  in Marketing Daily on 08/04/2015

    "These stores make a very big difference to the brand," says Andrea Weiss, a retail consultant and founder of the O Alliance in New York. Even though most of the athletic giant's customers buy their Nike products somewhere else.

  • Walmart, Target, Old Navy Lead Early Back-To-School Race in Marketing Daily on 08/03/2015

    Walmart and Target are in first and second place -- and are also both significantly ahead of their rankings last year at this time, with 62% of parents saying they'd consider shopping at Walmart, and 53% saying they would choose Target.

  • For Cowboy Cool, Wrangler Launches No-Sweat Jeans in Marketing Daily on 07/31/2015

    The ad campaign for the launch includes television, digital, print, radio, and billboards as well as interactive in-store elements, and it's the first from Toth+Co, which recently added the Premium Performance line to its existing Wrangler assignments.

  • At Whole Foods, Consumer Karma Bites Back in Marketing Daily on 07/30/2015

    While it's clear that the overcharging scandal hurt results in this past quarter, it seems just as evident that burned consumers are in no hurry to come back to a company that has long struggled to shed its "Whole Paycheck" nickname.

  • Kimmel Brings Comedy Game For Adidas, Foot Locker in Marketing Daily on 07/30/2015

    The company hopes that adding Jimmy Kimmel will help it push the comedic edge it has tried to hone throughout the #Approved campaign. The ad promotes both the Adidas Originals ZX Flux Prism Sole and Red Galaxy models.

  • YouTube Magic Powers New Old Navy, Macy's, Target Campaigns in Marketing Daily on 07/29/2015

    With back-to-school spending tightening up, the country's biggest retailers are going full-on Motown to win kids over, with Old Navy, Macy's, and Target all introducing musical campaigns inspired by YouTube legends.

  • Millennials Driving Denim's Comeback in Marketing Daily on 07/28/2015

    It's not that the rest of America doesn't appreciate denim. NPD says 63% of people it surveyed say they love their jeans. They're just not buying new ones, with just 32% reporting that they've bought themselves a new pair in the last five months.

  • Skechers, Adidas, Converse Shake Up Summer Sneakers  in Marketing Daily on 07/25/2015

    Summer may be the sleeper season for footwear sales, but that isn't slowing major sneaker brands down, with Skechers, Adidas and Converse all piling on the news this week.

  • Amazon Poised To Pass Macy's In Clothing Sales in Marketing Daily on 07/23/2015

    While threats of e-commerce wiping out local malls have been around almost as long as the Internet, they just became a whole lot more specific: A new report from Cowen and Co. reports that by 2017, it expects Amazon to take first place in U.S. apparel sales, passing Macy's.

  • JCPenney Readies 'Bend The Trend' Campaign in Marketing Daily on 07/22/2015

    JCPenney is hoping to win over the back-to-school crowd by appealing to kids' love of fashion mash-ups: Its new "Bend the Trend" campaign targets a growing interest in personalized style.

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