SARAH MAHONEY
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.Articles by Sarah All articles by Sarah
- Despite Early Easter, NRF Predicts Strong Sales in
Marketing Daily on
03/18/2024
While not likely to top last year's record, sales are expected to come close at $22 billion.
- D2C Brands Lead In Trust, Lag In Satisfaction in
D2C Insider on
03/18/2024
New research shows retail websites and online marketplaces still outperform direct-selling brands.
- Ulta Predicts Slower Sales Ahead in
Marketing Daily on
03/15/2024
While the beauty retailer's fourth-quarter results beat forecasts, the company offered a more subdued outlook for the coming year.
- Amazon Delivered Ads For Unavailable Products in
Marketing Daily on
03/15/2024
The company reportedly charged small advertiser up to $300,000 for misdirected ads.
- Dick's Smashes Estimates, Keeps Gaining Share in
Marketing Daily on
03/14/2024
The retailer's quarterly results include substantial gains in profitability and a new star-studded approach to marketing.
- CEO Shake-Ups At Under Armour, Allbirds in
Marketing Daily on
03/14/2024
After just over a year, UA's Stephanie Linnartz is out, and founder Kevin Plank is back at the helm.
- What's Behind QVC Email, Other Asian Hate Stories in
Marketing Daily on
03/13/2024
A diversity expert explains how -- and why -- brands let Asian stereotypes slip through the cracks.
- Neiman Marcus Links Sports And Fashion In Spring Campaign in
Retail Insider on
03/13/2024
The luxury retailer is rolling out "Quest for the Best," pairing high-performing athletes with seasonal styles.
- Macy's Taps New Media Network Exec As Best Practices Emerge in
Marketing Daily on
03/12/2024
Macy's is the latest to make such a hire as retailers continue to search for the most effective organizational structure.
- Kohl's Looks To Babies R Us To Boost Sagging Sales in
Marketing Daily on
03/12/2024
In a partnership with WHP Global, the retailer will open 200 baby stores-within-stores this fall.
Comments by Sarah All comments by Sarah
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Which claim? I'll track it down.
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
by
Sarah Mahoney
(Marketing Daily - Top of the News on
03/21/2023)
Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
by
Sarah Mahoney
(Marketing Daily on
02/06/2023)
Thanks for catching my error.
- Amazon Ends Its Smile Charity Program Due To Low Impact
by
Sarah Mahoney
(Marketing Daily - Top of the News on
01/19/2023)
Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.
- Sorry, Bert Parks -- Dick's Is Redefining Miss America
by
Sarah Mahoney
(Marketing Daily - Top of the News on
07/28/2021)
Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond.
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
by
Sarah Mahoney
(Marketing Daily - Top of the News on
06/02/2021)
Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
by
Sarah Mahoney
(Marketing Daily - Top of the News on
09/23/2020)
I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/
- It's Time -- Literally -- To Move On
by
Thom Forbes
(Marketing Daily - Top of the News on
08/31/2020)
Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.
- GE Launches Consumer Web Initiative
by
Sarah Mahoney
(Marketing Daily on
02/25/2010)
http://www.healthymagination.com/
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