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SARAH MAHONEY

Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping". You can reach Sarah at sarah.s.mahoney@gmail.com.

Articles by Sarah All articles by Sarah

  • Adidas Shifts Marketing Focus To New York, L.A., And Runners in Marketing Daily on 03/27/2015

    Last year, the company fell from second to third place in the U.S. sportswear market, as ranked by Sterne Agee and SportsScan, with a 30% decline in shoe sales and a 20% fall in clothing. Rival Under Armour moved up to the No. 2 slot.

  • Consumers Ask Retailers, 'Why Can't You Make Mobile Work For Me?' in Marketing Daily on 03/26/2015

    A study from Accenture, which measures the gap between customer expectations and retailers' offerings, reports that just 42% of shoppers find it easy to buy something using their mobile device, and many think the physical stores are in pretty bad shape too.

  • Timex Counting Down To Earth Hour  in Marketing Daily on 03/25/2015

    To drive sharing, the company has pulled together a group of Instagram personalities who are making and sharing their own Earth Hour content. The group includes fashion and style mavens, lifestyle bloggers, and even a foodie.

  • Can AmEx's Plenti Break The Coalition Curse? in Marketing Daily on 03/24/2015

    American Express is rolling out Plenti, a new coalition loyalty plan, linking diverse brands such as Macy's, Rite Aid and Hulu. Observers think this effort may be just what American consumers need to get on board, although such programs -- despite considerable success in other parts of the world -- have failed before in the U.S. The program will be marketed via in-store signage, at point of sale and via its sales associates and through a variety of media including broadcast, print and digital.

  • Nike Posts Strong Quarter; Ups Digital Ad Spending in Marketing Daily on 03/20/2015

    "While Nike is conscious of near-term financial targets, it is very much focused on healthy long-term growth," writes analyst Sam Poser, who covers the stock for Sterne Agee. "Nike will likely continue to gain share worldwide."

  • Miracle-Gro Plants Digital Garden With Crowd-Sourced #Springmoji  in Marketing Daily on 03/20/2015

    Miracle-Gro and 360i partnered with renowned developer Mroth (Matthew Rothenberg) of Emojitracker. Each time someone heads to #Springmoji, they can pick from the 12 emoji. Miracle-Gro then "plants" the emoji in its digital garden.

  • L'Oreal Spotlights Dalmatians For Skin Cancer Push in Marketing Daily on 03/19/2015

    The campaign for the L'Oreal-owned brand, scheduled to break in the U.S. next month, uses results of an IPSOS survey in digital and social elements to educate consumers about disparities in skin protection between men, women and nationalities.

  • Walmart, P&G, Coke Win Top Shopper Marketing Awards in Marketing Daily on 03/18/2015

    Shopper marketing drives sales, and some of the most powerful campaigns were cooked up this year by Walmart, Procter & Gamble, and Coca-Cola -- making them among the biggest winners of the Shopper Marketing Effie Awards. "Rock your Covergirl," a campaign created by P&G's Covergirl division, Walmart and Saatchi & Saatchi X, won a Gold SME. The effort is credited with increasing the cosmetic brand's market share to its highest level in 24 months.

  • Consumer Interest In High-End Watches Up 10%; Patek Philippe Cracks Top Five in Marketing Daily on 03/18/2015

    As the world's luxury watch and jewelry buyers flock to Switzerland for the annual blingfest known as Baselworld, it looks like they can all set their watches to happier times. Swiss watches gained 1.9% in 2014, and are up 3.7% this year.

  • Olivia Wilde Stars In New H&M 'Conscious' Campaign in Marketing Daily on 03/17/2015

    No longer limited to simple ingredient questions (such as whether a garment is made from 100% organic cotton) "sustainable fashion has come to mean having as light an impact as possible, both on the planet and on people."

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