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SARAH MAHONEY

Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping". You can reach Sarah at sarah.s.mahoney@gmail.com.

Articles by Sarah All articles by Sarah

  • Macys, Sherwin Williams, Target Celebrate Hispanic Heritage in Marketing Daily on 09/15/2014

    With the kickoff of Hispanic Heritage Month, retailers are eager to join the fiesta. And they're hoping to woo Hispanic shoppers who are typically younger, and more open to shopping through both social media and mobile devices.

  • Sports Authority, Lululemon Flexing Yoga's Strong Suit in Marketing Daily on 09/12/2014

    "In 2008, there were 17.5 million people participating in yoga. In 2013, that rose to 24 million," EVP Stephen Binkley tells "Marketing Daily," "with about 11 million of them practicing once a week or so. So it's not just about yoga, but about a whole lifestyle."

  • Target, Toys R Us Ready Holiday Campaigns in Marketing Daily on 09/11/2014

    Consumers may still be shaking the sand out of their beach towels, but the retail world is itching to get shoppers to turn the calendar page: Both Target and Toys R Us are unveiling marketing strategies for the coming holiday season.

  • Walgreens Promotes 'Get a Shot. Give a Shot' Cause in Marketing Daily on 09/10/2014

    The cause-marketing effort, timed to coincide with both the busy back-to-school immunization period and the beginning of flu shot season, is a partnership with the United Nations Foundation, and provides vaccines for kids in developing countries.

  • Amazon, Whole Foods Intensify Online Grocery Efforts in Marketing Daily on 09/09/2014

    With online grocery shopping steadily gaining traction, both Whole Foods and Amazon are stepping up their game. But experts say many of the emerging stars aren't the expected behemoths, but smaller and more opportunistic players.

  • MyBurberry Smells Like Social Media in Marketing Daily on 09/04/2014

    Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larger fragrance companies, such as Interparfums or Procter & Gamble, to handle their scents. And she concedes that going solo is a risk for Burberry.

  • Macy's Focused On Mobile, Gen Y, Private Label in Marketing Daily on 09/03/2014

    While the company has been testing this service for some time, "this has been somewhat under the radar and we are just now marketing this convenience, so we expect we will gain traction," says Macy's CEO Terry Lundgren in a presentation for investors.

  • Under Armour Lands Gisele For Women's Campaign in Marketing Daily on 09/02/2014

    "I'm proud to join @UAWomen and celebrate strong women everywhere," Bundchen says on her Twitter feed, with a link to a video showing the model, known for her Kung Fu and yoga workouts, walking through an alley to a small gym and facing off with a heavy bag.

  • In Dollar Dust-Up, Marketing To Poor Gets New Focus in Marketing Daily on 08/29/2014

    As the economic recovery breathes new life into luxury marketing, it's easy to overlook shifting demographics among poorer consumers. Yet "the dollar channel continues to grow because it's so well aligned to the needs of the core, low-income shopper," says Mike Paglia, Kantar Media director of retail insights.

  • London Times Pipes Typewriter Chatter Into Newsroom  in Around the Net In Brand Marketing on 08/29/2014

    In a move meant to increase energy levels and help meet deadlines, The Times in London is piping old-fashioned typewriter noise into the newsroom, where many of its journalists are too young to know what those sounds are. Robert Siegel speaks to Patrick Kidd, the editor of The Times Diary, about the mechanical sounds.

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