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SARAH MAHONEY

Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping". You can reach Sarah at sarah.s.mahoney@gmail.com.

Articles by Sarah All articles by Sarah

  • TD Ameritrade Targets Smart Sheep. Or Sheep With Smartphones in Marketing Daily on 03/05/2015

    Geico may have Max, a pig with excellent mastery of his smartphone. But a new ad from TD Ameritrade shows there are more than enough cloven hooves to go around the personal finance universe.

  • Target Aims At Digital; Unwraps Sweeping New Strategy in Marketing Daily on 03/03/2015

    Big changes are coming from Target Corp., with the retailer vowing to regain its lost cheap-chic luster, sharpen its appeal to Millennials, woo more Hispanics, and make its ho-hum food aisles more appetizing.

  • Ving's Got Your Grandma's Back in Marketing Daily on 03/04/2015

    You've already seen actor Ving Rhames flexing his Mission Impossible-style muscle to protect babies and unruly teens for ADT. The latest in the new campaign kicks it up a demographic notch to protect your grandmother.

  • Research: Consumers Aren't As Busy As They Think in Marketing Daily on 03/04/2015

    "All of us have multiple identities, and multiple goals that come with them," says Duke University Marketing Professor Jordan Etkin. New research explores the conflicts people feel when their goals are in competition with one another, even when it doesn't affect time management.

  • Tupac Voices A Rose For Powerade  in Marketing Daily on 03/03/2015

    In what Wieden + Kennedy says is a first, it's using narration from the late Tupac Shakur in a moving new spot for Powerade. As the rapper reads from his poem, "The Rose that Grew From Concrete," the camera follows a young boy on a bike from Englewood, Chicago, meant to symbolize oft-injured basketball legend Derrick Rose, who plays for the Chicago Bulls. The 60-second spot for Powerade, owned by Coca-Cola, ends with Rose in the United Center, and the tag line, "We're all just a kid from somewhere."

  • National Ads Building Buzz At Whole Foods in Marketing Daily on 03/02/2015

    While Whole Foods Markets took plenty of lumps last year, it says its first-ever national ad campaign is building awareness and traffic, and that its new loyalty program is generating a response well above industry-average.

  • Who Says You Can't Go To Sturgis? in Marketing Daily on 02/27/2015

    At a recent bike show, it used Oculus Rift, some tactile transducers, scary-real 3D graphics, throttle control and a custom bike stand with range of motion. It then seated 300 fans on a Victory Gunner.

  • Court Rules Against JC Penney In Macy's/Martha Stewart Flap in Marketing Daily on 02/27/2015

    Despite stronger-than-expected sales, the retailer posted a loss. And a New York State appeals court revived much of Macy's case against Penney, charging that it interfered in its Macy's exclusive relationship with Martha Stewart Omnimedia.

  • Caterpillar Lights Chinese Sky With A Single Generator in Marketing Daily on 02/26/2015

    What happens when Caterpillar trucks in a single generator to Yuhu Village, a remote town in China? It cranks out 252,000 watts and fires up 8,840 lanterns in one of the prettiest small-town festivals this side of Beijing, that's what.

  • Consumers Have Less Than $20 In Cash In Pocket, Want Drone Deliveries in Marketing Daily on 02/26/2015

    "Amazon did a really brilliant job of introducing this idea to Americans," says Maria Haggerty, CEO of Dotcom Distribution, an e-commerce logistics company. "People like the idea of having something they buy online being delivered to them super-quickly."

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