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SARAH MAHONEY

Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping". You can reach Sarah at sarah.s.mahoney@gmail.com.

Articles by Sarah All articles by Sarah

  • Shopping Already Stronger Barreling Into Black Friday in Marketing Daily on 11/25/2014

    Those gains come at a time when retailers have done all they can to disrupt the traditional shopping calendar, with Thanksgiving Day openings and more Cyber Monday promotions stealing attention away from Black Friday.

  • Benetton Asks Gen Y To Stop Violence Against Women in Marketing Daily on 11/24/2014

    In partnership with the United Nations campaign for the Elimination of Violence Against Women, the new Benetton campaign takes an unexpected swing at a problem that affects one out of three women around the globe. Spots open on a beautiful young woman seated in the desert, surrounded by a group of angry men. But instead of hurting her, they begin showering her with flower petals.

  • Ugg Seeking Holiday Sparkle in Marketing Daily on 11/20/2014

    The upbeat video shows elaborately choreographed dancers prancing around a snowy pine tree, as they create an elaborate snowflake out of sparkling lights. The campaign includes online videos, social media, out-of-home ads and street-projections.

  • Fewer Consumers To Shop Thanksgiving Weekend in Marketing Daily on 11/20/2014

    But the number of "maybes" -- those who say they will base their decision to brave the crowds on whether or not they see deals that tempt them -- are actually up, with 72.5 million classifying themselves as possibles, compared to 71 million last year at this time.

  • Target Turnaround Points Toward Holiday in Marketing Daily on 11/19/2014

    Not quite a year after muddling through one of the biggest consumer data breaches ever, Target's turnaround strategy seems to be paying off. Thanks to more aggressive promotional activity, comparable-store sales gained 1.2%, where the retailer had expected a gain of just 1%.

  • ComScore Predicts Holiday Online Sales To Climb 16% in Marketing Daily on 11/18/2014

    With the stock market at new highs and consumers relatively unconcerned about the economy, ComScore is predicting big gains in e-commerce this holiday season, with sales expected to climb 16% to $61 billion.

  • With Sales Slipping, Kohl's Hoping For 'Frozen' Holiday in Marketing Daily on 11/18/2014

    Despite sagging sales and growing skepticism from industry observers, Kohl's is belting out its holiday marketing strategy, starting with an elaborate "Let It Go" sing-off.

  • Creativity Hacks: Improve Your Team's Social IQ in Marketing Daily on 11/17/2014

    It all comes down to simple hacks that can improve flaws in the way new ideas flow through organizations, says David Shrier, managing director of connection science and engineering at the Massachusetts Institute of Technology.

  • How AT&T Is Using Mobile To Re-Engineer The Dallas Cowboys  in Marketing Daily on 11/14/2014

    "We had trucked in the letters, which are 60 feet high, for the top of the stadium. Each one needed its own tractor-trailer. And the globe logo was 90 feet high. That's when we found out that the clearance for opening the dome was six inches."

  • A Million Workouts Per Day Powering UnderArmour's Shift To Tech in Marketing Daily on 11/13/2014

    In a presentation at the 4A's CreateTech conference in Cambridge, Mass., on Thursday, Doug Ziewacz, senior director of UnderArmour Connected Fitness, addressed the ways wearables are evolving beyond the three screens.

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