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Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping". You can reach Sarah at

Articles by Sarah All articles by Sarah

  • Who Loves Christmas Crowds Best? Gen Y in Marketing Daily on 12/17/2014

    While marketers are appealing to Millennials' passion for digital, a new survey from NPD and CivicScience turns up some unexpected results: While only 21% of U.S. consumers actually enjoy shopping in physical stores during the holiday, Gen Y is the most enthusiastic.

  • Banana Republic Appeals To Procrastinators in Marketing Daily on 12/16/2014

    As retailers approach the 11th hour, Banana Republic is making a final play for procrastinators, offering the world's last-minute Lucys same-day delivery, taxi rides and even helping hands from TaskRabbit.

  • For Holidays, Bloomingdale's Turns Zoomingdale's; Macy's Sells High-Tech Wallet in Marketing Daily on 12/15/2014

    'Tis the season for digital daring, and this year, Bloomingdale's is going all-out with a new Instagram effort, showcasing some 500 eclectic gift ideas, all pegged to the hashtag #Zoomingdales.

  • Shticky And Sticky Meet 'Mensch On A Bench'  in Marketing Daily on 12/12/2014

    Neal Hoffman believes he has a brand he can build on. In addition to taking the product -- a stuffed doll named Moshe the Mensch, a bench, and a book that teaches kids about Hanukkah -- on "Shark Tank" to seek additional investment money, he's busy selling the cute little Moshe as hard as he can heading into this year's Festival of Lights. On its blog, Target says the toy is "flying off shelves."

  • Jolly Good Is What They Say About November Spending in Marketing Daily on 12/11/2014

    The National Retail Federation says that the November sales gains -- a 0.6% advance from the prior month, and a 3.2% jump from last November -- are in line with its predictions as well.

  • Walgreens Offers Virtual Doctor Visits Via App in Marketing Daily on 12/10/2014

    The announcement is the latest digital initiative from the Deerfield, Ill.-based retailer, which already offers 24/7 support with pharmacists, and recently started selling its own brand of wearable technology.

  • Device Downers: For Heavy Users, Mobile Is A Fun-Sucker in Marketing Daily on 12/08/2014

    Considering the way that so many of us never seem to put down our smartphones, you'd think they'd be bringing us pleasure. But a new study suggests that the more we text, watch videos, and play games, the less fun we're likely to have.

  • Walmart To Edit Ad After 'I Can't Breathe' Coincidence in Marketing Daily on 12/06/2014

    Deisha Barnett, a spokeswoman for the Bentonville, Ark.-based retailer, says the ad first broke during its back-to-school seasonal push this summer, and promotes Walmart's Family Mobile unlimited talk and text plan.

  • JCPenney Joins App-Happy Holiday in Marketing Daily on 12/05/2014

    IBM Digital Analytics Benchmark says mobile accounted for 28% of Cyber Monday's actual sales -- a 27% jump from last year -- and it drove 41% of traffic. And JCPenney says more than 50% of its Cyber Monday transactions were via a phone or tablet.

  • Feliz Navidad: Hispanic Holiday Spending Up Sharply in Marketing Daily on 12/04/2014

    Robert Passikoff, founder and president of Brand Keys, says: "... the idea of familia goes beyond the nuclear family. The audience the Hispanic population is buying gifts for tends to be much larger than the general population."

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