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SARAH MAHONEY

Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping". You can reach Sarah at sarah.s.mahoney@gmail.com.

Articles by Sarah All articles by Sarah

  • Teens Crave Experience; Constant Upgrades in Marketing Daily on 04/17/2015

    Kids are less focused on "possessions and more on share-worthy experiences," says Steph Wissink, Piper Jaffray Senior Research Analyst. "They are becoming the storytellers of their own lives, and are busy creating an online persona."

  • Shopper Marketing: Millennials, Hispanics And The 60-Second Candy Bar in Marketing Daily on 04/16/2015

    Tim O'Sullivan, recently tapped as managing director for North America for Labstore, Young & Rubicam's shopper marketing network, fills "Marketing Daily" readers in on some of the industry's important changes in this Q&A.

  • Why Nike Is - Finally - Wooing Weak Women in Marketing Daily on 04/15/2015

    "There's a lot of growth potential for Nike in this lifestyle category," says Amit Bhattacharjee, visiting assistant professor of marketing at Dartmouth's Tuck School of Business, "and it's still an emerging market."

  • Why Brands Need To Shake Gen Y Obsession in Marketing Daily on 04/14/2015

    "While young shoppers often get the most attention, they are a difficult demographic to serve," writes Forrester analyst Sucharita Mulpuru, in her recent "The Future of Shopping." "They have less income than any other group and have been declining as a segment of the population."

  • With New Line, The North Face Heads To The Gym in Marketing Daily on 04/13/2015

    The brand is introducing the expanded line with its biggest spring ad campaign ever, including its first spring broadcast TV spot. It showcases North Face athletes outdoors, but also at the gym, where they climb ropes, lug sandbags and push weighted sleds.

  • Hancock Introduces Life Insurance That Rewards Healthy Living in Marketing Daily on 04/10/2015

    Hancock -- a longtime sponsor of the Boston Marathon -- is previewing the plan at the Marathon Expo. The Expo, where runners in the elite race have to go to pick up their bibs, is a major event for Hancock, as well as Adidas and other sponsors.

  • Spending Up, But Marketers Still Have Big Digital Blind Spots in Marketing Daily on 04/09/2015

    A new report from Forrester reveals that marketers are finally treating digital marketing as part of their overall strategy, with 50% of executives surveyed planning to increase digital spending this year and those expenditures now equal to spending on traditional marketing. While most marketers talk a good game -- with 80% agreeing their company has the skills required to succeed in digital marketing -- their confidence falls apart when they need to get specific.

  • Tiffany Flexes New York Muscle, Taking On Whitney Biennial in Marketing Daily on 04/08/2015

    The ever-controversial show, a collection of contemporary American art that regularly causes angst, anxiety or outrage in the art world, will make an especially big splash in 2017, the first time the exhibition is to be held in the museum's new location.

  • Dissing Victoria's Angels, Lane Bryant Sends Big Shout-Out To Bad Girls Everywhere in Marketing Daily on 04/07/2015

    The ads are just as memorable for what they lack (like the words, plus size) as what they've got: Beautiful women unapologetically flaunting their curves, not trying to squish themselves into a pair of Spanx. "I'm no angel," they say. "I'm all kinds of sexy."

  • As Gen Y Gets Less Green, Patagonia Re-Revs Its 'Buy Less' Message in Marketing Daily on 04/06/2015

    Stopping at stores from Oregon to Boston, Patagonia specialists are also giving lessons in gear repair -- even providing customers with someone else's worn-out duds if they haven't brought their own to fix up. And it's hoping to build attention with a short film.

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