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SARAH MAHONEY

Sarah Mahoney covers the retail industry for MediaPost's "Marketing Daily." She also is a contributing editor for "Parents" and "Prevention." Her work appears regularly in such publications as "AARP The Magazine," "Family Circle" and "Good Housekeeping". You can reach Sarah at sarah.s.mahoney@gmail.com.

Articles by Sarah All articles by Sarah

  • Delta Say Ebola Fears Haven't Hurt It in Around the Net In Brand Marketing on 10/17/2014

    Delta Air Lines says Ebola fears have not hurt its bookings, and is forecasting strong current-quarter margins as it ramps up capacity in the Americas and trims growth on transatlantic and also forecast a rise of as much as 2% in passenger revenue per seat mile. Many of the capacity changes are set to begin this winter, after Delta has already reduced seats serving Moscow, Tel Aviv and Ebola-ravaged West Africa by 20%. "We monitor [the effects of Ebola] on a daily basis, and we have not seen any changes in the booking trends," it says.

  • McDonald's Going Gung Ho On Facebook in Around the Net In Brand Marketing on 10/17/2014

    McDonald's plans to introduce 14,500 Facebook pages by the end of the year, in an effort to get every restaurant in the U.S. connected to customers via social media. It wants tobecome the biggest brand on Facebook in terms of footprint, and marks the company's growing focus on social as a way to listen to customer gripes.

  • The Curious Twitter Tale Of Lululemon's Boo-boo In Buffalo  in Around the Net In Brand Marketing on 10/17/2014

    It was an outrage many months in the making, but sports fans of Buffalo finally got mad at Lululemon, taking their outrage to Twitter. The offense? What the retailer thought was an inspiring mosaic at the entrance to the store in Buffalo, N.Y., "Wide Right/No Goal." ("Wide Right" refers to the missed field goal that kept the Buffalo Bills from winning the 1991 Super Bowl; "No goal" refers to the game-winning goal in triple overtime during Game 6 of the 1999 Stanley Cup.)

  • For Chipotle, Festivals Are Brand Builders in Around the Net In Brand Marketing on 10/17/2014

    Chipotle Mexican Grill is throwing its Cultivate Festival in Dallas-Fort Worth area for the first time, building its message of sustainable and healthful food with a free daylong celebration of celebrity chefs, educational exhibits, local vendors and music. "This event was always meant to be something that travels around the United States," says Scott Robinson, manager of national events for Denver-based brand.

  • 'Pay Ahead' Rolling Out For Starbucks in 2015 in Around the Net In Brand Marketing on 10/17/2014

    Get ready to streamline your Starbucks latte experience: The coffee giant says that it will launch its so-called Mobile Order program in Portland this year, and that it will make across the mobile order and payment program available in the rest of the U.S. by 2015. For Starbucks, it's all about tapping into its huge, Millennial customer base, who widely prefer to use their smartphones to make purchases as well, and it estimates that 15% of Starbucks purchases are made with mobile devices.

  • Apple Underwhelms In New Launch in Around the Net In Brand Marketing on 10/17/2014

    "It's been way too long," read the press invites for Apple's iPad Air 2 launch event Thursday. Presumably this was an attempt at a pun on the fact that the new tablet is ... thinner? Not only did the pun not work, the event itself was the most underwhelming example of Apple stagecraft since Gil Amelio was CEO in 1997, when the famously guarded, introverted company seemed almost fatigued.

  • Katie Holmes Asks For #YourBestBeautiful In New Olay Campaign in Marketing Daily on 10/16/2014

    Robyn Dutra adds that the 35-year-old Holmes, known for her trademark smirk and all-American good looks, "is the ideal fit for Olay, no matter what age, because she is the perfect blend of aspirational and accessible," calling her "a confident, modern woman."

  • Will-i-am Shows Off His Smart Wristband in Around the Net In Brand Marketing on 10/16/2014

    The Black Eyed Peas' will.i.am has his own wearable. Two years ago, musician and entrepreneur Will.i.am introduced an expensive iPhone camera accessory that critics panned and consumers ignored. The i.am.PULS, an Internet-connected wristband functions like a smartphone, without requiring a phone. "We're launching not just a wearable, but a vision," he told The Chronicle. "Imagine if we never had a smartphone," he said.

  • Gen Y More Likely To Procreate First, Marry Later in Around the Net In Brand Marketing on 10/16/2014

    There's a sea change among those under 35: Nearly half of all births are now outside marriage. This family structure, once common mainly among African-Americans and the poor, is spreading across races and into the middle class. Factor in education, though, and the difference is stark, raising concerns of a new class divide. Among young women without a college degree, 55% of births are outside marriage, according to an analysis by the research group Child Trends. For those with at least a four-year degree, it's just 9%.

  • Amazon Opening Holiday Pop-Up Stores in Around the Net In Brand Marketing on 10/16/2014

    Amazon is setting up pop-up shops in San Francisco's downtown Westfield Centre mall and in Sacramento next week, designed to showcase the e-retailer's latest devices, including the Fire phone, Fire TV, Fire tablets, and Kindles. The e-retail giant has opened kiosks in the past, but only for the holiday season. No word on whether the retailer will maintain its brick-and-mortar presence.

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