• Amazon, Best Buy, Target Kick Off Holiday Sales
    Retailers launch early shopping events to woo reluctant spenders.
  • KFC Poaches CMO From Rival Wingstop
    Melissa Cash will oversee brand strategy, calendar, food innovation, integrated marketing, media and communications, consumer insights and analytics, and e-commerce marketing.
  • Super Bowl Hype Forgotten As Ram Pulls Plug On EV Pickup
    The 2023 Super Bowl spot starred actor Jason Jones as the spokesperson in a spot that riffs off of the ubiquitous "Ask your doctor" pharma ads.
  • Hollywood Marketing Executive Dies
    David Weitzner oversaw campaigns for acclaimed films including "Star Wars," "E.T.: The Extraterrestrial," "Fast Times at Ridgemont High," "Alien" and "This Is Spinal Tap."
  • Do You Want Fries With That Mascara?
    Sephora is the first prestige beauty retailer to join Uber Eats, which is pitching the partnership as "on-demand glam" offering customers delivery in as little as 25 minutes.
  • Cracker Barrel Halts All Changes After Logo Flap
    The brand took to social media to assure the world that the tchotchke-filled store decor will remain.
  • Tootsie Roll Revives 'How Many Licks'
    The updated commercial debuted on Sept. 8 and will run through Halloween.
  • American Eagle Sales Fall Slightly After Sydney Sweeney Ad
    Despite the dip, the ad drew some 40 billion impressions and helped Sweeney's signature jeans sell out within a week of the campaign's launch.
  • Ford Racing Is Back
    Under one global Ford Racing banner, engineers and designers will develop performance road cars right alongside race cars.
  • Mattel Shakes Up Brand Organization Team
    Lisa McKnight exits after 26 years, with Roberto Stanichi moving to the newly created position of chief global brand officer.
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