by Sarah Mahoney on Sep 16, 3:38 PM
Retailers launch early shopping events to woo reluctant spenders.
by Tanya Gazdik on Sep 15, 4:34 PM
Melissa Cash will oversee brand strategy, calendar, food innovation, integrated marketing, media and communications, consumer insights and analytics, and e-commerce marketing.
by Tanya Gazdik on Sep 14, 7:52 PM
The 2023 Super Bowl spot starred actor Jason Jones as the spokesperson in a spot that riffs off of the ubiquitous "Ask your doctor" pharma ads.
by Tanya Gazdik on Sep 11, 9:28 PM
David Weitzner oversaw campaigns for acclaimed films including "Star Wars," "E.T.: The Extraterrestrial," "Fast Times at Ridgemont High," "Alien" and "This Is Spinal Tap."
by Tanya Gazdik on Sep 10, 10:08 PM
Sephora is the first prestige beauty retailer to join Uber Eats, which is pitching the partnership as "on-demand glam" offering customers delivery in as little as 25 minutes.
by Tanya Gazdik on Sep 9, 10:18 PM
The brand took to social media to assure the world that the tchotchke-filled store decor will remain.
by Tanya Gazdik on Sep 8, 4:37 PM
The updated commercial debuted on Sept. 8 and will run through Halloween.
by Tanya Gazdik on Sep 8, 12:04 AM
Despite the dip, the ad drew some 40 billion impressions and helped Sweeney's signature jeans sell out within a week of the campaign's launch.
by Tanya Gazdik on Sep 4, 2:45 PM
Under one global Ford Racing banner, engineers and designers will develop performance road cars right alongside race cars.
by Sarah Mahoney on Sep 3, 8:48 PM
Lisa McKnight exits after 26 years, with Roberto Stanichi moving to the newly created position of chief global brand officer.